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DirectMail.com Chooses DPR Group to Deliver Strategic Public Relations and Marketing
Germantown,
Md. and Cary, N.C. – March 10, 2009 –
DPR Group, Inc., a full-service
agency that provides public relation s and marketing services to a broad
range of technology companies, announced today that Prince Frederick,
Md.–based DirectMail.com has selected the firm to provide strategic
public relations and marketing services. DPR Group will promote
DirectMail.com’s stature as one of the nation’s leading providers of
integrated direct marketing solutions through a series of public
relations and marketing campaigns.
DirectMail.com is a third-generation, family-owned business with a
40-year record of satisfying customers’ direct mail needs. The firm,
which employs a staff of over 250 direct marketing professionals and
generates about $35 million in annual revenue, is an industry innovator
that maximizes both the Internet and advanced technology within its
business model. DirectMail.com recently made GeoSelector, a patented data
analysis and market intelligence product, available over its Web site and
launched an advanced Web-to-print portal. DirectMail.com also is a
full-service provider, offering in-house production capabilities with a
capacity to handle up to 3 million pieces per day.
DirectMail.com Principal Kirk Swain said, “We needed a marketing and
public relations agency with proven success within our industry. After
preliminary meetings, we saw that DPR Group employs talented people who
really understand our service offerings and our market space. In
addition, these public relations professionals possess long-term
relationships with the editors, analysts and organizations whose
influence can have a positive impact on our business.”
DirectMail.com Principal Robert Salta adds, “Since signing with DPR
Group, the firm has achieved results that have far exceeded our
expectations. We have come to rely on the DPR Group staff for far more
than traditional public relations and marketing functions. The firm is an
integral part of our corporate growth goals, and we look forward to a
long-term relationship with DPR Group.”
DPR Group Founder and President Dan Demaree said, “We are excited to
represent DirectMail.com, a company that has earned the reputation for
pioneering many of the practices that are used in the direct marketing
industry today. Bob Salta and Kirk Swain are true industry leaders
working toward smart, strategic growth. We look forward to working in
collaboration with the DirectMail.com marketing team to achieve that next
level of expansion.”
About DPR Group, Inc.
DPR Group is a full-service agency specializing in providing public
relations and marketing services to a broad range of technology
companies. Founded in 1998, the firm has a proven track record
representing both privately held and publicly traded companies in fields
that include software and information technology, manufacturing,
healthcare, supply chain, telecommunications, consulting, and government
contracting. With offices in metro Washington, D.C., and Cary, N.C., DPR
Group has the experience and industry contacts to successfully launch new
companies and products and to significantly increase the name recognition
of larger, more established companies. For more information, call
240-686-1000 or visit:
www.dprgroup.com.
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