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DPR Group Successfully Launches SwapItGreen, the Nation’s Online Yard
Sale
Germantown, Md. – November 5, 2009 – DPR Group, Inc., (www.dprgroup.com),
a full-service agency that provides public relations and marketing
support services to a broad range of technology companies, announced
today that it helped launch
SwapItGreen.com,
a new online yard sale. DPR Group successfully promoted the new website
through a strategic media relations campaign and tailored marketing
program. The account was managed out of DPR Group’s office in the
Washington D.C. metro area.
SwapItGreen (www.swapitgreen.com)
is a new web-based yard sale where consumers can “go green and save
green.” For pennies on the dollar, consumers can find or trade-in almost
any gently used item. SwapItGreen is a points-based system, and the only
money involved is the cost of shipping and a small transaction fee.
SwapItGreen is a great place for consumers to bargain shop and find great
items at low cost.
SwapItGreen
Co-Founder Bill Douglas said, “We evaluated several firms, and chose DPR
Group because of their background in successfully launching other
companies and websites. DPR Group secured a variety of positive TV,
radio, online and print coverage. We appreciate DPR Group’s help in
making consumers across the country aware of SwapItGreen as an
environmentally friendly shopping resource.”
DPR Group Founder and President Dan Demaree
said, “Launching SwapItGreen was extremely rewarding, and we are thrilled
to have been part of the effort. It was an exciting challenge and one
that the team handled well, having secured print, online and broadcast
coverage across the country.”
Founded by the entrepreneurs at Purple Parrot, SwapItGreen is the
nation’s new online yard sale at
www.swapitgreen.com.
People across the U.S. are logging in to sell their old or unused items
and earn trading points. Trading points can be redeemed on all kinds of
items. Follow SwapItGreen on Twitter at
http://twitter.com/SwapitGreen and on Facebook at
www.Facebook.com/SwapItGreen to hear about special promotions,
contests and announcements.
About DPR Group, Inc.
DPR Group is a full-service agency specializing in providing public
relations and marketing services to a broad range of technology
companies. Founded in 1998, the firm has a proven track record
representing both privately held and publicly traded companies in fields
that include software and information technology, manufacturing,
healthcare, supply chain, telecommunications, consulting, and government
contracting. With offices in metro Washington, D.C., and Cary, N.C., DPR
Group has the experience and industry contacts to successfully launch new
companies and products and to significantly increase the name recognition
of larger, more established companies. For more information, call
240-686-1000 or visit: www.dprgroup.com.
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