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Demaree Public Relations to Represent CareScout
 GERMANTOWN, MD AND HENNIKER, NH – July 15, 2003 – Demaree Public Relations,
Inc. (www.demaree-pr.com), an agency that represents a broad range of emerging
high-tech companies, today announced that CareScout (www.carescout.com), a national provider of
eldercare discounts and ratings, has selected Demaree Public Relations to
provide program implementation for CareScout’s nationwide outreach to consumers
and eldercare providers. With the recent addition of Merkle Direct Marketing,
CareScout is the second company to sign with Demaree Public Relations in as many
months.
CareScout President and CEO, Robert Bua, said, “We are pleased to be working
with Demaree Public Relations. The challenges we face in growing CareScout and
building increased brand awareness required an agency with a proven record of
delivering measurable results, time and time again. Demaree Public Relations
came highly recommended as a creative, results-oriented agency with a strong
commitment to the success of its clients.”
Founded in 1997, CareScout is a Wellesley, MA-based company dedicated to
empowering consumers with cost-of-care discounts and quality care information on
nursing homes, assisted living facilities, and home health agencies nationwide.
CareScout’s award-winning Web site, www.carescout.com, attracts more than 10,000
visitors a month, and has been featured by NBC’s The Today Show, The Wall Street
Journal, The Washington Post, Business Week, and Newsweek.
Dan Demaree, president of Demaree Public Relations, said, “CareScout is a
well-respected and trusted resource for consumers looking to make informed
long-term care decisions. The opportunity to work with a company that is
successfully leveraging advanced technology solutions to expand its products and
service offerings is an exciting proposition. We look forward to a lasting and
productive relationship.”
About CareScout
Based in Wellesley, Massachusetts, CareScout is a company dedicated to
empowering Americans with cost savings and quality-of-care information on
nursing homes, assisted living facilities, and home health agencies nationwide.
Since 1997, CareScout has been helping consumers and corporate clients make
informed eldercare selection decisions. Today, more than 10,000,000 people rely
on CareScout’s quality-of-care information, ratings, comparative data, products,
and private-pay discounts on cost of care. With a long-term care database
encompassing more than 77,000 eldercare providers nationwide, visitors to
CareScout’s award-winning Web site conduct more than 10,000 provider searches a
month. Private-pay consumers seeking eldercare call CareScout’s eldercare
experts for real-time assistance in obtaining significant savings off of the
cost of care. For more information, please contact CareScout at 781.431.7033 or
visit www.carescout.com.
About Demaree Public Relations, Inc.
Founded in 1998, Demaree Public Relations, Inc. is a highly focused public
relations agency that represents a broad range of emerging high-tech companies.
Demaree Public Relations has a proven track record representing a variety of
e-commerce companies, software developers, system integrators, consulting firms,
and manufacturers. With offices near Washington, D.C. and Boston, MA, Demaree
Public Relations has the experience and key industry contacts to rapidly build
market awareness for technology products and services, and the companies behind
them. For more information about Demaree Public Relations, call 240-686-1000
or visit the website at www.demaree-pr.com.
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