ClearOrbit: DPR Group Helps Propel PR & Marketing Success
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Challenge
In 2006, ClearOrbit enjoyed a strong customer following and solid name
recognition throughout the supply chain marketplace. Their primary PR/marketing
challenge, however, was taking the ClearOrbit brand to the next level. In
support of aggressive growth objectives, the company needed to increase
visibility, enhance their brand identity and elevate their corporate leadership,
creating a high level of industry “buzz” (or interest) among potential
customers, partners and investors. At that time, ClearOrbit was also expanding
into an emerging market, and developing credibility and recognition as an
industry leader and innovator was a critical component of their success.
Solution
After an extensive search, ClearOrbit selected DPR Group to develop and
implement a multi-tiered PR/marketing campaign in late 2006. ClearOrbit’s
decision to hire DPR Group was based primarily on the company’s pervasive
expertise, knowledge and connections throughout the supply chain technology
marketplace.
Results
In the two years since DPR Group began representing ClearOrbit, the
partnership has resulted in a number of measurable successes. Some of the
highlights include:
- More than 250 press mentions throughout key
industry, vertical and business publications;
- More than a dozen feature case study
articles published;
- More than a dozen ClearOrbit-bylined contributed
thought-leadership articles published;
- Nearly a half-dozen prestigious speaking
engagements secured; and
- Numerous distinguished, prominent industry
awards earned.
In addition, ClearOrbit was acquired during the summer of 2007 by TAKE
Solutions, a technology-enabled business solutions company that conducts
business across the globe with more than 150 FORTUNE 1000 customers. DPR worked
with ClearOrbit to guide and deliver strategies surrounding their internal and
external messaging throughout the acquisition.
“DPR Group has been an invaluable resource to us, providing an immediate
return on our investment. They have consistently delivered highly effective,
results-driven public relations strategies and campaigns for ClearOrbit,” said
Warren Sumner, ClearOrbit’s VP of Marketing and Products. “Their supply chain
knowledge and technology expertise has been an integral part of leveraging our
leadership position throughout the marketplace.”
Another DPR Group success story!
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