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DataFlux Selects Demaree Public Relations
Award-winning developer of data cleansing and integration software
signs with Demaree PR for strategic media coverage
FREDERICK, MD, November 1, 2000, Demaree Public Relations, Inc., a
company that specializes in public relations for high-tech companies,
today announced that it has entered into an agreement with DataFlux Inc.,
a Raleigh, N.C.-based wholly-owned subsidiary of SAS Institute, to serve
as the company's public relations agency of record. Demaree PR will work
closely with DataFlux's Marketing & Communications department to manage
all media relations, analyst relations, and speaking opportunities on
behalf of DataFlux.
"We were referred to Demaree Public Relations by the CEO of another
North Carolina-based software firm," said Katie Fabiszak, director of
marketing at DataFlux. "He was very complimentary about Demaree PR's
ability to deliver high-quality media placements, which has led to a
measurable increase in website hits and customer inquiries. Likewise, we
are looking forward to working with Demaree PR's team to help craft and
deliver our critical messages to the media and key industry experts."
Founded in 1996, DataFlux provides technology to improve the accuracy
and usability of data. Providing leading edge, award winning technology
for data cleansing, data augmentation, data consolidation & conversion,
and data scrubbing, DataFlux converts data into intelligent information.
DataFlux provides the technology to improve data mining, analysis and
reporting, as well as marketing and advertising campaigns. The firm's
diverse client base includes world-renowned organizations in the areas of
banking/financial, electronics, government, health care, information
technology, utilities, and communications from across the United States
and around the globe.
"DataFlux holds a unique position in the data cleansing and
augmentation market space," said Dan Demaree, president of Demaree Public
Relations. "They offer a superior out-of-the-box data quality solution
that is being implemented by a growing number of high-profile companies
around the world. We are looking forward to working with the entire team
at DataFlux as a partner in their effort to get the word out about their
award winning technologies to key media contacts, industry analysts, and
prospective new customers as well. Given their recent acquisition by SAS
Institute, the largest privately owned Software Company in the world, we
are honored by DataFlux's decision to retain our services."
About Demaree Public Relations, Inc.
Founded in 1998, Demaree Public Relations, Inc., is a small, highly
focused public relations agency that specializes in delivering
world-class public relations services for emerging high-tech companies.
The company has a proven track record representing a variety of
e-commerce companies, software developers, system integrators, consulting
firms, and manufacturers. With offices near Boston and Washington, D.C.,
Demaree PR has the experience and key industry contacts to help launch
new companies and products or to significantly increase the name
recognition of an existing company. For more information, call (301)
668-5050. ###
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