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Demaree Public Relations Announces New Corporate Identity as DPR
Group, Inc.
New name reflects transition to a full service public relations
agency and continued growth
GERMANTOWN, MD – May 16, 2005 – Demaree Public Relations, Inc., a
public relations agency that represents a broad range of technology
companies, today announced that it has changed its name to DPR Group,
Inc. The primary purpose of the name change is to reflect the company’s
growth from a small, highly-focused firm to an agency offering expanded
public relations and marketing support services to a variety of high-tech companies. Along
with the name change, the company has unveiled a new logo, corporate
colors, and website: www.dprgroup.com.
Originally founded as Demaree Public Relations by Dan Demaree in 1998,
the then Boston-based company established a solid reputation for helping
small, privately-owned software companies expand their market outreach in
preparation for a merger or acquisition. Over time, the company expanded
its client base to add systems integrators, electronics and hardware
manufacturers, telecom companies, consulting firms and a variety of
professional services companies. In January 2001, the company moved its
corporate headquarters to Maryland. DPR Group currently maintains offices
in Germantown, Maryland and Henniker, New Hampshire.
Dan Demaree, founder and president of DPR Group said, “We decided to
change our name because the company has continued to grow and add new
services, some of which go well beyond our core public relations
services. To remain competitive within the high-tech public relations
sector, we have to continually listen to our clients’ needs, and search
for new, innovative ways to help them gain increased brand recognition
and market acceptance. The DPR Group name better represents our added
value to potential customers and will help enhance our positioning within
the marketplace.”
Within the past few years, the company has expanded its client base
beyond small, privately owned software companies to include
representation for several larger publicly traded companies, some with
annual revenues in excess of $750 million. In addition to its core group
of customers that develop, manufacture, or integrate various
technologies, DPR Group also represents several extremely successful
companies that utilize emerging technologies to provide a broader range
of value-added services to their customers.
About DPR Group, Inc.
Originally founded as Demaree Public Relations in 1998, DPR Group is a
full-service public relations agency specializing in providing public
relations services to a broad range of technology companies. The firm has
a proven track record representing both privately held and publicly
traded companies in fields such as software development, systems
integration, telecommunications, electronics and component manufacturing,
consulting, and specialized services. With offices near
Washington, D.C. and Boston, DPR Group has the experience and industry
contacts to successfully launch new companies and products and to
significantly increase the name recognition of larger, more established
companies. For more information, call 240-686-1000 or visit
www.dprgroup.com.
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