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Eqos Selects DPR Group to Spearhead Public Relations Campaign Supporting
Company’s Global Expansion
Germantown, Md., and Cary, N.C. – February 12, 2007 – DPR
Group, Inc. (www.dprgroup.com), a full-service
agency that provides public relations and marketing support services to a
broad range of technology companies, today announced that Eqos, Inc., a
leading provider of on-demand global sourcing and supplier management
solutions for the retail supply chain, has chosen the firm to spearhead
its global public relations initiatives. Eqos has teamed with DPR Group
to create, manage and drive strategies that increase Eqos’ brand
awareness, and support the company’s expanding reach throughout the
global retail marketplace.
“DPR Group’s extensive background in executing strategic public
relations and marketing communications campaigns makes this partnership a
natural fit,” said Jane Biddle, Eqos CMO. “As a burgeoning global
sourcing and supplier management company, it was critical for Eqos to
partner with a firm of DPR Group’s caliber in developing and implementing
strategies that support our aggressive growth objectives.”
With dual headquarters in Burlington, Mass. and London, UK, Eqos’
on-demand solutions improve the corporate performance of the world’s
leading retailers, including Best Buy, Tesco, Sainsbury’s and Virgin
Megastores. Powered by Eqos’ Services Oriented Architecture (SOA), the
solutions currently host nearly 7,000 users in more than 40 countries
worldwide. By integrating global sourcing, supplier performance, product
lifecycle management processes, and supply chain visibility into a
cohesive, feature-rich solution, Eqos enables retailers to more
effectively manage trading relationships, improve leverage for supplier
negotiation, deliver increased margins, reduce markdowns, and identify
additional global sourcing opportunities.
“We welcome the opportunity to partner with Eqos in developing and
implementing a multi-tiered communications program designed to support
the company’s global growth initiatives,” DPR Group vice president, Bryan
Wyatt, said. “Eqos’ position as a growing market leader, combined with
DPR Group’s proven success increasing brand and company visibility for
technology companies, creates a combination well-suited for success.”
About Eqos, Inc.
Eqos is a leading provider of on-demand global sourcing and supplier
management solutions for the retail supply chain. Founded in 1997, the
company has offices in the U.S. and in the U.K. Eqos’ solutions
streamline processes associated with private label merchandise strategies
from product concept through production, and ultimate delivery to the
retailer. Eqos’ solutions leverage its SOA (services oriented
architecture) along with retailer legacy enterprise and supply chain
applications to build forward thinking cross-enterprise processes that
promote collaboration between retailers, their suppliers, buying offices
and other trading partners. Today, Eqos’ on-demand solutions are used by
major retailers such as Best Buy, Debenhams, Sainsbury's, Tesco, and
Virgin Megastores. More information can be found at
www.eqos.com.
About DPR Group, Inc.
DPR Group is a full-service agency that specializes in providing
public relations and marketing support services to a broad range of
technology companies. Founded in 1998, the firm has a proven track record
representing both privately held and publicly traded companies in fields
that include software development, systems integration,
telecommunications, electronics and component manufacturing, consulting
and specialized services. With offices near Washington, D.C. and in Cary,
N.C., DPR Group has the experience and industry contacts to successfully
launch new companies and products and to significantly increase the name
recognition of larger, more established companies. For more information,
call 240-686-1000 or visit:
www.dprgroup.com.
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