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HiSoftware Selects DPR Group to Lead Public Relations Campaign
Germantown Md., and Cary, N.C. – August 21, 2006 – DPR Group, Inc.
(www.dprgroup.com), a full-service agency that specializes in providing
public relations and marketing support services to a broad range of
technology companies, today announced that HiSoftware (www.hisoftware.com),
a leading provider of software, services and managed operation solutions
that monitor and optimize Web content governance, quality and regulatory
compliance has selected DPR Group to manage its ongoing public relations
activities. DPR Group will work with HiSoftware to develop and execute
public relations initiatives designed to build market awareness in the
areas of federal and state government, education, technology, finance and
other verticals.
Irena Mroz, HiSoftware’s director of marketing, said, “With the
growing awareness of organizations in a variety of industries to have
quality Web sites that are secure and fully accessible to all segments of
the population, HiSoftware is uniquely positioned to further grow our
business. We selected DPR Group because of their extensive background in
high-technology and the industries we serve, as well as their experience
in helping companies increase market visibility.”
HiSoftware’s solutions are used by more than 4,000 organizations in 88
countries to maximize the effective use of corporate intranets, networks
and the Internet. The company’s solutions promote creation and management
of accessible, usable and searchable content that conforms to US and
international policies regarding accessibility, privacy and other
relevant regulations. Additionally, HiSoftware’s solutions enable content
management for custom policy imperatives for organizations across a wide
array of content types, including but not limited to HTML, XML, SVG, Web
Services and Languages.
HiSoftware is also the creator of the Cynthia Says portal (www.cynthiasays.com),
a tool that assists users with the concepts behind Web site
accessibility. The free tool is designed to identify errors in Web
content related to Section 508 standards, and/or the WCAG guidelines for
accessibility. The Cynthia Says portal allows users to test individual
pages on their Web site, providing feedback in a reporting format that is
clear and easy to understand. Accessibility issues are detected within
Web sites from Web-based applications, dynamic pages, or static HTML
pages. Users get an immediate “status” of their Web site accessibility.
DPR Group Vice President Bryan Wyatt said, “HiSoftware’s products and
services fill an important void for companies requiring secure,
accessible, quality Web sites. DPR Group welcomes the opportunity to work
with an organization that is playing a dynamic role in equipping
companies to monitor and optimize Web content governance, improve site
quality and meet regulatory compliance standards at the same time.”
About HiSoftware
Founded in 1998, HiSoftware is a leading provider of software,
services, and On-Demand solutions that test, repair, monitor and enforce
Web content, quality, and regulatory compliance. The company’s solutions
empower content developers, Web site architects, and executives to work
collaboratively to create and manage corporate Web standards for
accessibility, privacy, security, search engine optimization (SEO), site
quality and performance, branding, competitive intelligence, and
application transaction testing (AppTest). HiSoftware’s customers boast
many of the world’s largest public and private sites including US and
international government agencies and Global 2000 companies such as
ChevronTexaco, Commerce One, Mercury Interactive, and Microsoft
Government. For more information about HiSoftware visit
www.hisoftware.com.
About DPR Group, Inc.
DPR Group is a full-service agency that specializes in providing
public relations and marketing support services to a broad range of
technology companies. Founded in 1998, the firm has a proven track record
representing both privately held and publicly traded companies in fields
that include software development, systems integration,
telecommunications, electronics and component manufacturing, consulting,
and specialized services. With offices near Washington, D.C. and in Cary,
N.C., DPR Group has the experience and industry contacts to successfully
launch new companies and products and to significantly increase the name
recognition of larger, more established companies. For more information,
call 919-678-9200 or visit:
www.dprgroup.com.
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