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IDEAlliance Selects DPR Group to Promote XTech 2006 Conference
 Cary,
N.C. – March 6, 2006 – DPR Group, Inc., a full-service agency
specializing in providing public relations and marketing support services
to a broad range of technology companies, today announced it has been
selected by IDEAlliance to manage public relations activities for XTech
2006, the premier European conference for developers and managers working
with XML and web technologies. IDEAlliance is an established industry
organization that develops, educates and validates best practices in
publishing and information technology. DPR Group will be responsible for
developing and implementing a multi-faceted public relations campaign
designed to build awareness for XTech 2006, as well as securing media
partnerships for the conference. The account will be managed out of DPR
Group’s Southeastern Division office in Cary, N.C.
“XTech provides an informative and practical forum for the constantly
evolving worlds of web development and open data,” said Marion Elledge,
IDEAlliance’s vice president of information technology programs. “DPR
Group’s expertise and commitment to the high-tech arena was instrumental
in our selection process. We are pleased to be partnering with a firm
that has a proven track record working with organizations to increase
marketplace visibility through strategic and tactical public relations
initiatives.”
XTech 2006 combines the worlds of web development, open source,
semantic web and open standards, and brings together the most experienced
and influential people and companies in the information industry to
provide them with realistic and practical instruction and insight.
Formerly known as the XML Europe conference, XTech has widened its scope
beyond traditional core topics to incorporate neighboring technologies
from the web and business. The theme for 2006, "Building Web 2.0",
recognizes the key place of standards-based and open technology in
enabling the next generation of web applications. XTech 2006 will be held
May 16-19 in Amsterdam, Netherlands. For more conference information,
visit www.xtech-conference.org/.
DPR Group vice president, Bryan Wyatt said, “IDEAlliance is a
well-respected industry organization, and we are honored to have been
selected to manage its public relations activities for XTech 2006. DPR
Group’s experience working with high-tech organizations, combined with
IDEAlliance’s reputation as a sponsor of innovative conferences for
information and web technologies makes this a strong partnership.”
About IDEAlliance
IDEAlliance is an established industry organization with a diverse and
impressive membership that has been developing, educating and validating
best practices in publishing and information technology for 40 years.
Through special interest groups, conferences and its active membership,
IDEAlliance offers its members an inside track into how the publishing
and content-driven supply chain can and will be exploited to respond to
both traditional and emerging pressures to reduce cost, increase the top
line, and develop new lines of business. To learn more about IDEAlliance,
please visit www.idealliance.org/,
or call 703-837-1070.
About DPR Group, Inc.
Originally founded as Demaree Public Relations in 1998, DPR Group is a
full-service agency specializing in providing public relations and
marketing support services to a broad range of technology companies. The
firm has a proven track record representing both privately held and
publicly traded companies in fields such as software development, systems
integration, telecommunications, electronics and component manufacturing,
consulting, and specialized services. With offices near Washington, D.C.
and in Cary, N.C., DPR Group has the experience and industry contacts to
successfully launch new companies and products and to significantly
increase the name recognition of larger, more established companies. For
more information, call 919-678-9200 or visit
www.dprgroup.com.
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