From electronic health records (EHRs) and artificial intelligence for diagnosis, to mobile health devices and telemedicine technology, the healthcare industry is in a state of flux. On one hand, new treatment options emerge daily with advances in health, medicine, nutrition and related fields. Yet, delivering high-quality care in an environment where regulations, litigation and reduced profit margins abound is challenging.
With advancements in technology, healthcare IT is helping hospitals, private practices, laboratories, pharmaceutical companies, and other healthcare and medical organizations overcome these challenges and succeed in an ever-changing environment. But, new technology companies are popping up daily, making it difficult to find the right solution. This is where healthcare IT public relations and marketing come into play.
The question becomes, “How does a healthcare IT provider find a way to showcase its products and services and stand out from the crowd?”
DPR Group’s staff possesses a wealth of expertise in providing public relations and marketing services to healthcare IT and healthcare consulting companies. In fact, dating back to 1998, we have helped promote healthcare IT companies that provide services such as medical billing, emergency medical supplies, electronic medical records, eldercare, health insurance, comprehensive cloud-based compliance systems, and more.
Our team will work aggressively to position your company’s executives as visionaries and thought leaders in their field through coordinated healthcare IT public relations and marketing initiatives such as high-profile media placements, industry analyst briefings, content offers, bylined articles, speaker placements, online reputation building, lead nurturing campaigns, website and collateral development, and trade show support.
We have the healthcare IT public relations and marketing expertise, the media and industry connections and the focused approach to help your organization achieve a greater level of success.