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Hermes

Uwe Bald_Hermes

“At this point in time, Hermes has a well-established brand throughout Europe, but the company does not have the same level of name recognition in North America. So we decided to partner with DPR Group to let U.S. retailers know about the full range of e-commerce services Hermes offers for e-businesses and international expansion. DPR Group did a fantastic job for Hermes at the Internet Retailer Conference and Exhibition (IRCE), promoting attendance at our sessions and scheduling media interviews before and after. We’ve never had as much press coverage at any U.S. event before. I highly recommend DPR Group to foreign companies seeking to launch their products and services in U.S. markets.”


- Uwe Bald, Vice President of International Business Development
Hermes

Healthcare IT Public Relations

The healthcare industry is in a state of flux. On one hand, new treatment options emerge daily with advances in health, medicine, nutrition and related fields. Yet, delivering high-quality care in an environment where regulation, litigation and reduced profit margins abound is challenging. This is where healthcare public relations come into play.
The question becomes, “How does a healthcare IT provider find a way to showcase its products and services to stand out from the crowd?”
DPR Group possesses a wealth of expertise representing public relations in healthcare IT and healthcare consulting companies. In fact, our second client specialized in providing contract management software and services to the healthcare industry. Since then, DPR Group has helped promote companies provisioning services such as medical billing, emergency medical supplies, electronic medical records, eldercare, health insurance and more.
The DPR Group team works aggressively to position our clients as visionaries and thought leaders in their field through ongoing healthcare marketing and PR initiatives such as high-profile media placements, industry analyst briefings, bylined articles, speaker placements, online reputation building, website and collateral development and trade show support.
We have the healthcare public relations and marketing expertise, the media and industry connections and the focused approach to help your organization achieve a greater level of success.
Learn how DPR Group can increase your visibility in the marketplace! Contact Us

Client Success Profiles

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CareScout
CareScout created the first quality-of-care ratings for nursing homes and home healthcare agencies in America. In its early days, DPR Group collaborated with the company’s founder to promote CareScout as an effective web-based tool for helping families make intelligent eldercare decisions. Following this successful healthcare public relations campaign, The company is now part of Genworth Financial.

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DocSite
DocSite selected DPR Group to publicize the company and its products to targeted segments of the healthcare marketplace. Over time and through professionally executed public relations in healthcare, DPR Group positioned DocSite as an innovative leader in point-of-care decision support, quality performance management and health information exchange services, growing the company’s name and reputation. In 2010, Covisint acquired DocSite.


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Oncology Partners
Oncology Partners approached DPR Group to promote its unique way of helping small oncology practices achieve greater efficiencies in billing and practice management. DPR Group helped create greater awareness of the firm’s offerings by developing a website and marketing collateral. DPR Group then launched a strategic healthcare marketing and media campaign featuring press releases, case studies, bylined articles and targeted advertisements, resulting in positive media coverage in outlets such as Oncology News International and Hematology & Oncology News & Issues.