Manufacturers face a number of challenges, including increased global competition, a widening talent gap, higher import/export and production costs, and the growing demand for high-quality, lower-priced products. In addition, advances in technology-Industry 4.0, cloud computing, automation, manufacturing intelligence, robotics and artificial intelligence-are changing the manufacturing landscape. In an ever-changing industry, how do you maintain customer loyalty, reach your target audience and grow your business?
Since 1998, DPR Group has helped manufacturers break through the barriers, rise above the noise, and successfully launch and sell their products. Our team works closely with your marketing department to get to know your target audience and key decision makers.
We develop clear and concise messaging that not only acknowledges the problems that your prospects face, but also gives them advice to solve those problems through high-value content and exhibits how your products will help them achieve their goals. With the best combination of marketing and public relations tactics, we ensure your messages reach your target audience and compel them to act.
DPR Group has successfully helped manufacturers across numerous sectors, including aerospace, defense, telecommunications, industrial, robotics, healthcare and others. In addition, many of our clients sell software and services that support manufacturers. Thus, we understand multiple aspects of the manufacturing process and know that customer satisfaction, safety and brand reputation are the foundation of long-term success.
Our team will work aggressively to differentiate your company from the competition, enhance your corporate image, establish your executives as industry influencers and position your company as a market leader. With proven manufacturing public relations and marketing expertise, we will develop campaigns specific to your goals that raise awareness of your company, products and services both online and off, so it’s easier for prospects to find and interact with you.
DPR Group’s public relations and marketing services feature media relations with key journalists to secure high-profile media coverage, strategic demand generation and lead nurturing campaigns, website development and optimization, industry analyst relations, ghostwriting, speaker placement, award nominations, original video creation, customer success story development and trade show support.
We will work with you to elevate your brand, promote the value of your offerings and generate leads to fill your marketing funnel.