Industry Expertise

Learn how DPR Group can increase your visibility in the marketplace!

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Chapman Cubine Adams + Hussey

Kim-Cubine-CCAH

DPR Group has provided valuable public relations insight and helped us increase our marketplace visibility on a local and national level. Our partnership has enabled us to focus on growing our client base, while expanding our messaging and showcasing our unique services.


- Kim Cubine, President
Chapman Cubine Adams + Hussey

Software & IT Public Relations

Since 1998, DPR Group has built a reputation as one of the best small digital public relations agencies to launch and build the brands of numerous successful B2B software and information technology companies. Throughout the years, we have continued to refine our strategies and techniques to ensure success in helping our clients achieve their goals and objectives, from supporting sales and marketing programs, through increased name recognition, to setting the stage for an IPO or profitable buyout.

DPR Group’s software and IT clients range from small high-tech start-ups, to mid-sized companies and established industry leaders. We have a wealth of experience in handling high-tech public relations and working with software and information technology companies that span areas such as ERP, financial systems, supply chain, business intelligence, healthcare IT, manufacturing systems, telecommunications, cloud computing and many other industry specialties.

The DPR Group team works aggressively to position our clients as visionaries and thought leaders in their fields through ongoing information technology PR and marketing initiatives such as high-profile media placements, industry analyst briefings, bylined articles, speaker placements, online reputation building, custom video presentations, website & collateral development, and trade show support.

We have the IT and software public relations and marketing expertise, the media and industry connections, and the focused, systematic approach to help your organization achieve a greater level of success.

Learn how DPR Group can increase your visibility in the marketplace!

Client Success Profiles

Cetrom
DPR Group established key messaging and brand identity for Cetrom, a cloud computing pioneer and leading provider of custom cloud solutions. From it, DPR Group developed new website content, marketing collateral and tradeshow material. DPR Group also supports Cetrom’s marketing and sales teams through strategic media relations, speaker’s bureaus and other public relations activities, securing media placements in key local and trade publications.

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Compiere
DPR Group positioned Compiere as a leading provider of open source ERP solutions for businesses in North America and Europe through strategic media relations, award nominations, analyst relations and speaker placements. The firm’s national profile eventually led to a successful buyout.

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Eqos
DPR Group introduced United Kingdom–based Eqos, a leading provider of global sourcing and supplier management solutions for the retail supply chain, to the U.S. marketplace, ultimately resulting in a profitable merger with another European company. Along the way, DPR Group’s targeted media and analyst outreach helped secure a number of thought leadership articles, including a cover story in Apparel magazine.

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Vistaar
DPR Group manages public and analyst relations initiatives for Vistaar, Inc., a leading provider of price performance management solutions. As a prime focus, DPR Group secures ongoing high tech PR and media coverage in targeted media outlets. Notably, one article showcasing a Vistaar customer in the wine and spirits industry led to several product inquiries and sales.

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Vormittag Associates
Vormittag Associates, Inc. (VAI), a designer and marketer of ERP software solutions, sought to establish a reputation as an international software seller. In less than 2 years, DPR generated over 50 feature articles in key industry trades, numerous radio interviews for VAI executives, industry awards and briefings with high-profile research firms, helping to establish VAI’s reputation as an emerging ERP giant.