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INTTRA Selects Demaree Public Relations to Spearhead Global PR Campaign

GERMANTOWN, MD – SEPTEMBER 27, 2001 – Demaree Public Relations Inc. (www.demaree-pr.com), a PR agency that specializes in representing emerging high-tech companies, today announced it has been retained by INTTRA, the leading provider of business-to-business ocean freight services, to manage its public relations campaigns. Demaree PR will position INTTRA as a leader in the global ocean-going supply chain space. With headquarters in Parsippany, NJ, U.S.A., and offices in Virum, Denmark and Hong Kong, China, INTTRA is collaborating with leading carriers, global shippers, forwarders, brokers, and logistics portals to build and expand a neutral transportation network infrastructure.

To support its international expansion plans, INTTRA will team Demaree PR with European and Asian public relations firms in early 2002, to ensure the company’s key messages to editors, analysts, and industry experts are delivered accurately in their respective languages throughout the world.

Jane Biddle, Chief Commercial Officer of INTTRA said, “We selected Demaree Public Relations to represent INTTRA because of its understanding of the global transportation market and its track record helping technology firms establish themselves as leaders in their respective industries. As a valued partner, Demaree PR has taken the time to understand INTTRA’s business and is delivering excellent results for the firm.”

Dan Demaree, President of Demaree Public Relations said, “We are excited about working with INTTRA, which is working with the world’s leading ocean carriers to define and deploy processes and transactions that standardize the flow of information for all ocean-based container shipments. Financially backed by these carriers, INTTRA is poised to redefine the way business is done throughout the ocean-going supply chain industry. We are very pleased to represent such a fast growing global company.”

Founded in April 2000 and financially sponsored by an elite group of leading global carriers (CMA CGN, Hamburg Süd, Hapag-Lloyd, Maersk Sealand, MSC Mediterranean Shipping Company S.A., P&O Nedlloyd), INTTRA’s mission is to drive efficiencies into the ocean transportation industry by streamlining and standardizing traditionally inefficient processes. INTTRA enables shippers, freight forwarders, third party logistics providers, brokers, importers and industry portals to manage the booking and tracking of cargo across multiple shipping lines in a single integrated process. With headquarters in Parsippany, NJ U.S.A., and offices in Virum, Denmark, and Hong Kong, China, INTTRA’s Web-based portal meets today’s demand for simplicity, transparency, neutrality, and confidentiality across the global supply chain, and is designed to deliver connectivity by establishing global shipping standards.

About Demaree Public Relations Inc.

Founded in 1998, Demaree Public Relations Inc. is a highly focused public relations agency that specializes in representing emerging high-technology companies. Demaree PR has a proven track record representing a variety of e-commerce companies, software developers, system integrators, consulting firms, and manufacturers. With offices near Washington, D.C. and Boston, MA, Demaree PR has the experience and key industry contacts to rapidly build market awareness for technology products and services, and the companies behind them. For more information about Demaree Public Relations, call 240.686.1000.

   

DPR Group Offices

Mid-Atlantic Division
 240-686-1000
Southeastern Division
 919-678-9200

 

 


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