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INTTRA Selects Demaree Public Relations to Spearhead
Global PR Campaign
GERMANTOWN, MD – SEPTEMBER 27, 2001 – Demaree Public Relations Inc. (www.demaree-pr.com),
a PR agency that specializes in representing emerging high-tech companies, today
announced it has been retained by INTTRA, the leading provider of
business-to-business ocean freight services, to manage its public relations
campaigns. Demaree PR will position INTTRA as a leader in the global ocean-going
supply chain space. With headquarters in Parsippany, NJ, U.S.A., and offices in
Virum, Denmark and Hong Kong, China, INTTRA is collaborating with leading
carriers, global shippers, forwarders, brokers, and logistics portals to build
and expand a neutral transportation network infrastructure.
To support its
international expansion plans, INTTRA will team Demaree PR with European and
Asian public relations firms in early 2002, to ensure the company’s key messages
to editors, analysts, and industry experts are delivered accurately in their
respective languages throughout the world.
Jane Biddle, Chief Commercial Officer of INTTRA said, “We selected Demaree
Public Relations to represent INTTRA because of its understanding of the global
transportation market and its track record helping technology firms establish
themselves as leaders in their respective industries. As a valued partner,
Demaree PR has taken the time to understand INTTRA’s business and is delivering
excellent results for the firm.”
Dan Demaree, President of Demaree Public Relations said, “We are excited
about working with INTTRA, which is working with the world’s leading ocean
carriers to define and deploy processes and transactions that standardize the
flow of information for all ocean-based container shipments. Financially backed
by these carriers, INTTRA is poised to redefine the way business is done
throughout the ocean-going supply chain industry. We are very pleased to
represent such a fast growing global company.”
Founded in April 2000 and financially sponsored by an elite group of leading
global carriers (CMA CGN, Hamburg Süd, Hapag-Lloyd, Maersk Sealand, MSC
Mediterranean Shipping Company S.A., P&O Nedlloyd), INTTRA’s mission is to drive
efficiencies into the ocean transportation industry by streamlining and
standardizing traditionally inefficient processes. INTTRA enables shippers,
freight forwarders, third party logistics providers, brokers, importers and
industry portals to manage the booking and tracking of cargo across multiple
shipping lines in a single integrated process. With headquarters in Parsippany,
NJ U.S.A., and offices in Virum, Denmark, and Hong Kong, China, INTTRA’s
Web-based portal meets today’s demand for simplicity, transparency, neutrality,
and confidentiality across the global supply chain, and is designed to deliver
connectivity by establishing global shipping standards.
About Demaree Public Relations Inc.
Founded in 1998, Demaree Public Relations Inc. is a highly focused public
relations agency that specializes in representing emerging high-technology
companies. Demaree PR has a proven track record representing a variety of
e-commerce companies, software developers, system integrators, consulting firms,
and manufacturers. With offices near Washington, D.C. and Boston, MA, Demaree PR
has the experience and key industry contacts to rapidly build market awareness
for technology products and services, and the companies behind them. For more
information about Demaree Public Relations, call 240.686.1000.
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