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Latitude360, a Division of RWD Technologies, Selects Demaree Public Relations
for Strategic PR Initiatives
GERMANTOWN, MD – SEPTEMBER 1, 2002 – Demaree Public Relations Inc. (www.demaree-pr.com), a PR agency that specializes in
representing emerging high-tech companies, today announced its selection by
Latitude360™ (www.latitude360.com), the
eBusiness integration and eLearning division of RWD Technologies (Nasdaq: RWDT),
to manage its strategic public relations campaigns. Demaree PR will work closely
with Latitude360’s internal marketing and technology teams to drive its public
relations initiatives, and to heighten visibility of the company’s flagship
offering, University360™, a fully hosted, comprehensive suite of best-in-breed
eLearning technologies that are completely integrated to provide a flexible and
cost effective online learning solution.
Dr. Robert Deutsch, President and Chief Executive Officer of RWD
Technologies, commented, “Demaree PR came to us with extremely strong
recommendations from several of its regional and international high-tech
clients. As a fast-growing solutions services division of RWD Technologies,
Latitude360 demands an aggressive, proven agency capable of getting critical
messages out to the key press, analysts, and prospective buyers in the eLearning
and eSolutions spaces. From what we’ve seen already, we are confident that
Demaree PR will effectively guide our expanded public relations campaigns.”
Dan Demaree, President of Demaree Public Relations, said, “Dr. Deutsch and
the management team of RWD Technologies reviewed proposals from several
highly-respected PR firms, so it was an honor that they chose Demaree Public
Relations to represent the Latitude360 division of the company. Latitude360 has
developed highly-effective eLearning systems and has completed a number of
complex systems integration projects for a variety of renowned corporate
clients. We are excited to be working with a company that is clearly on the
leading edge of eLearning and eSolutions development.”
About Latitude360™
Latitude360, the eLearning and eBusiness integration division of RWD
Technologies (Nasdaq: RWDT), leads the market in delivering innovative online
and offline business solutions. Using the most advanced information technology,
Latitude360 delivers completely integrated systems designed to maximize
competitive advantage and worker productivity. Solutions range from eCommerce,
eLearning, enterprise relationship management systems, and embedded performance
support systems to knowledge management and remote worker and diagnostic system
solutions. Latitude360 boasts a proven ability to develop customized eLearning
systems for companies across the globe. The company’s flagship offering,
University360™, is a fully hosted, comprehensive suite of best-in-breed
eLearning technologies that are completely integrated to provide a flexible and
cost effective online learning solution. Information about Latitude360 can be
found at the division's Web site:
www.latitude360.com. Further information on RWD Technologies, the parent
company of Latitude360, can be found at:
www.rwd.com.
Copyright © 2002 RWD Technologies, Inc. All rights reserved.
RWD Technologies, University360, Learn360 and Latitude360 are trademarks of RWD
Technologies, Inc. in the United States and several countries. All other
products and names are or may be trademarks or registered trademarks of their
respective owners.
About Demaree Public Relations Inc.
Founded in 1998, Demaree Public Relations Inc. is a highly focused public
relations agency that specializes in representing emerging high-technology
companies. Demaree PR has a proven track record representing a variety of
e-commerce companies, software developers, system integrators, consulting firms,
and manufacturers. With offices near Washington, D.C. and Boston, MA, Demaree PR
has the experience and key industry contacts to rapidly build market awareness
for technology products and services, and the companies behind them. For more
information about Demaree Public Relations, call 240.686.1000 or visit the
website at: www.demaree-pr.com.
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