Demaree Public Relations
 

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Future 50

DATE: January 2009
CLIENT: Avineon
SUMMARY: Each year, the editors of Washington SmartCEO compile a list of the 50 fastest growing companies in the DC-metro area. This article features profiles of the 50 winners, including Avineon, who marked their third consecutive appearance on the list.
 
 
 
 

Future 50

DATE: January 2009
CLIENT: Hi-G-Tek
SUMMARY: Each year, the editors of Washington SmartCEO compile a list of the 50 fastest growing companies in the DC-metro area. This article features profiles of the 50 winners, including Hi-G-Tek, who marked their third consecutive appearance on the list.
 
 
 
 

Panel: Tech Industry Hurting But Has Seen Worse – by Adam Bell

DATE: December 19, 2008
CLIENT: North Carolina Technology Association (NCTA)
SUMMARY: Reporter Adam Bell covered the NCTA-sponsored panel discussion in Charlotte, N.C., addressing the future of North Carolina’s technology industry. The discussion featured input from NCTA CEO Brooks Raiford, venture capitalist Michael Elliott and Peak 10’s David Jones.
 
 
 
 

Harnessing Collaboration: SharePoint and Document Management – by Bob Dickerson

DATE: December 8, 2008
CLIENT: DocPoint Solutions
SUMMARY: DocPoint Solutions Vice President Bob Dickerson provided this guest column highlighting the benefits of information sharing within organizations using SharePoint.
 
 
 
 

QAI Helps Local Counties Emerge from Paper Piles – by Susan Kim

DATE: December 2008
CLIENT: Quality Associates Incorporated (QAI)
SUMMARY: This article features the work QAI has done to help Howard and Anne Arundel counties in Maryland to digitally store and retrieve documents such as police reports and other county records. The article also provides background on QAI and its evolution from a scientific consulting firm to a leader in information systems.
 
 
 
 

The New ‘New’ Subject Line – by Anne Alden and Chris Kolbenschlag

DATE: December 2008
CLIENT: Merkle
SUMMARY: Merkle’s Anne Alden, creative director, and Chris Kolbenschlag, director of deliverability, co-authored this article encouraging e-mail marketers to use HTML ALT tags in image-only emails as an added layer of communication with prospective clients. ALT tags turn images into text and, when combined with great subject lines, help companies deliver compelling messages to their target audiences.
 
 
 
 

Recognizing Demand Forecasting Success – by Jeff Moad

DATE: December 2008
CLIENT: Terra Technology
SUMMARY: This article covers Procter & Gamble’s (P&G) decision to test a new approach to short-term demand forecasting with Terra Technology’s Demand Sensing application, which has helped P&G improve forecast accuracy by 30 percent.
 
 
 
 

Hold ‘em or Fold ‘em? – by Mark B. Solomon

DATE: December 2008
CLIENT: ClearOrbit
SUMMARY: Feature article on how one of the biggest issues facing manufacturers today has to do with reverse logistics – do you keep and reuse returned goods, or do you just scrap them? ClearOrbit’s reverse logistics software is mentioned as a valuable supply chain solution that helps companies assign value to each returned good.
 
 
 
 

Borders: How to Seize Overseas Market – by Jeanine Gajewski

DATE: December 2008
CLIENT: Avineon
SUMMARY: Reporter Jeanine Gajewski interviewed the CEOs of a number of prominent DC-metro companies, including Avineon President and CEO Karlu Rambhala, for background on why they went global, their biggest challenges and advice to other CEOs.
 
 
 
 

Preparing for the Storm: How a Computer-Based Emergency Management System Can Help Utilities Improve Incident Response During Hurricane Season – by Akhlesh Kaushiva and Anil Jayavarapu

DATE: November/December 2008
CLIENT: Avineon
SUMMARY: Co-byline article from Avineon’s Akhlesh Kaushiva, vice president, commercial IT services, and Anil Jayavarapu, director of BPM practice, on how utility companies can benefit from a computer-based emergency management system during hurricane season.
 
 
 
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