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Questcon Technologies Taps DPR Group to Spearhead Targeted Public
Relations Campaign
CARY, N.C. – November 14, 2005 – DPR Group, Inc., a full-service
agency specializing in providing public relations and marketing support
services to a broad range of technology companies, today announced that
Questcon Technologies, a North Carolina-based company that provides
software Quality Assurance (QA) and testing services, has selected DPR
Group to manage its local and national public relations initiatives. As
agency of record, DPR Group will work with Questcon to craft and execute
a multi-tiered public relations program designed to heighten visibility
among the company’s target audiences.
“Questcon’s rapid growth along with our goal of building awareness
within key verticals prompted our selection of DPR Group,” said
Christopher Laney, vice president of sales for Questcon. “We needed a
local public relations partner with the core skill set and technological
understanding to help us capitalize on that momentum. DPR Group brings
the expertise that will enable us to execute the right programs to
support our overall business and marketing objectives.”
Questcon, a division of Howard Systems International, provides QA and
software performance services to its clients with an unbiased, objective
viewpoint based on each client’s unique organizational requirements. The
company’s strategic alliances allow Questcon to complement its expertise
and experience with specific products, product knowledge or services
provided by or through its partner channel. Questcon delivers superior
and sustainable results to its clients within a number of industries
including insurance, manufacturing, retail, pharmaceutical/chemical,
communications, finance, services, technology, publishing/entertainment,
medical/health, human resources and government.
DPR Group Vice President, Bryan Wyatt said, “Questcon is a company at
the forefront of its field and we are pleased to have been selected to
manage their public relations activities. Questcon’s service offerings
and our experience working with technology and business-to-business
innovators to help them communicate their messages in a crowded
marketplace makes this a synergistic fit.”
DPR Group will drive Questcon’s editorial, industry analyst relations
and thought-leadership programs and refine messaging to increase the
company’s visibility among its target audiences. The account will be
managed out of DPR Group’s recently opened Southeastern Division office
in Cary, N.C.
About Questcon Technologies
Questcon Technologies, a
division of Howard Systems International, is a premier provider of
innovative Quality Assurance solutions for organizations looking to
improve their business and software development processes. Since 1991, we
have delivered strategic, client-driven solutions focused on quality and
based on years of experience with Quality Assurance and software
development & testing best practices. Our mission is to help companies
increase business performance through innovative quality solutions, and
we have helped hundreds of organizations with everything from
strategizing for quality to creating an environment of continuous
improvement. For more information, please call (888) 339-0600 or visit us
on the Web at www.questcon.com.
About DPR Group, Inc.
Originally founded as Demaree Public Relations in 1998, DPR Group is a
full-service agency specializing in providing public relations services
to a broad range of technology companies. The firm has a proven track
record representing both privately held and publicly traded companies in
fields such as software development, systems integration,
telecommunications, electronics and component manufacturing, consulting,
and specialized services. With offices near Washington, D.C. and in Cary,
NC, DPR Group has the experience and industry contacts to successfully
launch new companies and products and to significantly increase the name
recognition of larger, more established companies. For more information,
call 919-678-9200 or visit www.dprgroup.com.
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