DPR Group Brochure
(Downloadable PDF)

Services

DPR Group will help you achieve a new level of success as a recognized leader in your field. Our staff has a wealth of experience representing companies including software developers, transportation and logistics solutions providers, Internet portals, manufacturers, telecommunications companies, and high-tech service providers.

We work with you to deliver the highest level of professional service in areas such as:

Analyst Relations

Establishing and maintaining relationships with analysts can result in positive coverage about your company in influential analyst reports, provide referrals to new business prospects, and lead to third-party validation within key trade, technology, and business publications. DPR Group works with you to develop the messaging, presentations, and the training you need to clearly convey your company’s messages to analysts who cover your industry. Our experience with firms such as Gartner Group, Forrester Research, META Group, AMR Research and others will help you build increased awareness about your company’s products and services among industry experts.   Back to Top

Article Placements

Having your company and products appear in highly visible publications on a repeated basis is an effective way to build greater awareness among your customers and prospects and establish your company as a leader in its field. At DPR Group, our staff can help your company achieve a significant increase in brand awareness by securing articles in a broad spectrum of magazines, newspapers, Web sites, and other media outlets appropriate to your business.

When interviews are involved, we work with your executives to ensure that they are well prepared to give engaging, thorough answers. In other cases, our staff conducts background interviews, and then we ‘ghostwrite’ the articles, which appear under the byline of an executive at your company. Our goal is to help your company achieve an increased level of positive media exposure, which results in greater brand awareness and ultimately a high level of sales.   Back to Top

Award Nominations

Winning an award is a sign of recognition for a job well done. Awards can build a sense of accomplishment for your employees and serve as a sign of excellence for those outside your company. Our staff will identify local and national awards that are a good match for your company’s strengths and develop persuasive nominations. We have submitted winning nominations for awards to the Deloitte & Touche Fast 500, Frost & Sullivan Market Engineering Award, I-Series News APEX Editor’s Choice Award, and many others.   Back to Top

Branding & Naming

Having a name that resonates with the media and potential customers can impact the extent of a company’s success. The staff at DPR Group knows how to effectively build, launch, reposition, and brand new companies, products, and services. We can also work in collaboration with experienced advertising and design agencies to develop a comprehensive campaign that encompasses new names, new slogans, new marketing collateral, and a new Web site design.   Back to Top

Crisis Management

Companies that take proactive measures to prepare for crises and execute a strategic public relations offense while under attack are much more likely to withstand catastrophic events that might befall their company. At DPR Group, we have experience preparing executives for real-world, worst-case scenarios. We have worked with companies across the technology spectrum to develop crisis management plans, prepare for hard-hitting media interviews, and deliver the appropriate outreach to employees, customers, partners, and shareholders.   Back to Top

Media Training

To convey your messages and explain your solutions and services in a clear, accurate and succinct manner for media interviews, requires preparation and attention to detail. DPR Group will work with your executives to prepare in advance to represent your company more effectively. We have experience in coaching executives for interviews with trade and business publications, as well as with local and national print and broadcast media.   Back to Top

Perception Surveys

Understanding your company’s place in relation to your competition is an essential step in building targeted messaging that brings out your company’s value in the marketplace. DPR Group can work to determine how your company is perceived among industry analysts and editors vis-à-vis your competitors. This information will help you develop strategies for moving forward based on a broad base of knowledge, not on guesswork. Our clients have made major shifts in how they approach their customers based on the results of our perception surveys.   Back to Top

Press Briefings

Meeting with members of the trade and business media via a series of press briefings is a great way to gain maximum exposure for your new products and services, and helps position your company as an industry innovator. To promote your launch or major event, we can schedule a city-to-city press tour, with in-person interviews and product demos. In cases where onsite travel isn’t practical, we can schedule phone interviews with Internet-based demos or presentations. We will work with you to develop and deliver an impressive, informative presentation.   Back to Top

Press Releases

A steady flow of new information about your company and its products is essential to increase your visibility. At DPR Group, our staff works with you to identify the best opportunities for press releases, and then we write succinct, compelling copy that gets noticed by editors and reporters. We also know how, when, and where to distribute your press releases to secure the highest possible level of coverage, whether you are looking for national distribution in English only, or International distribution in German, French, Chinese, and other languages.

Whether you’re announcing a new product, a new contract, or a new strategic alliance, our staff works to get your news to the key editors and reporters, and secure placements in publications that reach your target audience.   Back to Top

Product Launches

Strategic product positioning and promotion can ensure a successful launch of your new product, service, or solution. At DPR Group, we define and develop the key messages that help differentiate your product in the marketplace. We then set up a pre-launch timeline that spells out key deliverables, for your company and ours, that need to be met in the weeks leading up to the launch. Building a strong buzz about a new product or service can help catapult your product launch.   Back to Top

Speaking Proposals

When your key executives speak or serve as panelists at industry conferences and trade shows, you establish your company as an innovator. With your company's strategic focus in mind, we develop lists for potential speaking engagements, draft winning proposals for your executives to speak either alone or jointly present with one of your key customers. We also work with your presenter to develop and fine-tune a presentation that will both inform and entertain your audience.   Back to Top

Strategic Messaging

Do you ever look at an eye-catching Web site or a colorful brochure with admiration, but then you wonder what the company actually does? In today’s market, it’s not enough to have a great product or service. You’ve got to be able to explain what your product or service does in a clear, concise manner, but also in a way that makes your customers want to find out more. DPR Group can help you “cut through the clutter” and identify, position, and deliver your critical messages in a way that resonates with your targeted audiences.   Back to Top

Trade Show Support

Our staff offers a range of support services to help you maximize your investment of time and resources at industry trade shows. By scheduling in-person briefings with editors or analysts who plan to attend the show, we give you the opportunity to build relationships with industry experts who can have a positive impact on your company for many years. In addition, we help generate positive publicity through a variety of methods such as the promotion of special events, arranging photo shoots, or scheduling a media breakfast.  Back to Top

Venture Capital Relations

Whether you are a start-up company or an established firm with a marquee list of customers, the odds are that a major infusion of capital would help you accelerate growth to achieve far greater market penetration. DPR Group has worked with a number of companies that have obtained financing from angel investors and/or venture capital firms. Working together, we can develop hard-hitting executive summaries and persuasive professional presentations that provide traction in the investment community. Back to Top

Web & Collateral Content

A consistent, professional appearance on the Web and within your corporate marketing materials will help project a positive image about your company. DPR Group works with a variety of first-rate partners and associates in graphic and Web design to help you to develop and maintain professional, high-caliber Web sites and collateral for your company. Our staff also works with your marketing staff to develop highly focused, persuasive content that will effectively communicate your key corporate messages.  Back to Top