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Canadian-based Solid Innovation Signs Demaree Public Relations to
Represent Company’s Mobile and Wireless Business Solutions
GERMANTOWN, MD– April 8, 2004 – Demaree Public Relations, Inc. (www.demaree-pr.com),
an agency that represents a broad range of high-tech companies, today
announced that Solid Innovation®, Inc. (www.solid-innovation.com), a
leading provider of mobile route accounting solutions to the Direct Store
Delivery and wholesale distribution industry, has selected the company to
manage its public relations activities. Demaree Public Relations will be
responsible for developing and implementing a public relations campaign
designed to increase Solid Innovation’s visibility and generate greater
awareness of its products throughout North, Central, and South America.
Solid Innovation CEO, Craig Fisher, said, “We are in an aggressive
expansion phase of our business, working to extend delivery of our
products internationally. To support these efforts, we recognized the
importance of partnering with an experienced public relations firm with a
customer-centric, results-oriented approach.” Fisher continued, “Demaree
Public Relations came highly recommended to us for their success within
the wireless, mobile, and telecommunications industries, and they have
not disappointed with their ability to grasp our business and strategic
needs moving forward.”
For more than 15 years, Solid Innovation has been delivering
innovative mobile sales solutions and services that help businesses
compete more effectively, improve productivity, and increase
profitability. By removing cost as a barrier of entry, Solid Innovation
was the first software company to develop mobile sales products for small
to medium-sized distributors, direct store delivery companies, and
individual sales operators. Solid Innovation is now leading the field in
developing wireless solutions that enable mobile operators to manage all
on-the-road activities while maintaining complete synchronization with
back-end computer systems.
Dan Demaree, president and founder of Demaree Public Relations, said,
“There is a tremendous demand for Solid Innovation’s mobile and wireless
products, as distributors and sales operators seek to leverage
cost-effective technology to improve service provisioning and boost
sales. We welcome the opportunity to work with Solid Innovation and help
support the push to improve their market positioning throughout the
Americas.”
About Solid Innovation, Inc.
Solid Innovation, Inc., formerly known as PalmX Route Accounting, is
at the forefront of DSD route accounting solutions for the supply chain
distribution industry, including candy, tobacco, food service, and
convenience store supply. Since 1986, Solid Innovation has combined its
industry and product expertise to innovate and deliver high quality DSD
route accounting solutions. In 1999, Solid Innovation introduced Si Route
Accounting, its 3rd generation mobile and office business system,
specifically designed to speed route sales staff through their workday
while providing accurate pricing, transaction, accounting, and inventory
control. In 2002, Solid Innovation made Si Mobile Sales available for
integration to other accounting systems. For more information, visit
www.solid-innovation.com
or call (888) 667-3769.
About Demaree Public Relations, Inc.
Founded in 1998, Demaree Public Relations, Inc. is a highly focused
public relations agency that represents a broad range of high-tech
companies. Demaree Public Relations has a proven track record
representing a variety of e-commerce companies, software developers,
system integrators, consulting firms, and manufacturers. With offices
near Washington, D.C. and Boston, MA, Demaree Public Relations has the
experience and key industry contacts to rapidly build market awareness
for technology products and services, and the companies behind them. For
more information about Demaree Public Relations, call 240-686-1000.
Solid Innovation® - Solid Innovation is a registered
Trade Mark of Solid Innovation Technologies, Inc. All rights reserved.
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