July 2013

Pitching & Media Relations 101

By Kristina Negas, Account Executive As a former reporter, I’ve been on both sides of the news spectrum. Now in the PR world, I have made it a habit to look at my clients’ news from a journalist’s perspective prior to pitching. Sure, a new product announcement, for example, may seem like exciting, earth-shattering news...

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Direct Marketing: Are You Integrated?

Clients in the News: We live in an age of integrated on/offline marketing contact strategies. New technologies and abundant data—both in terms of availability and accessibility (Big Data)—are influencing our direct marketing campaign approaches, especially their design, development, and deployment. Read more:

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Price Planning Solution

Clients in the News: Company’s Distributor Price Management (DPM) solution manages profitability throughout the distribution channel via creation and management of price structures. The platform is configurable to meet the requirements of a broad range of industries, and delivers company-specific pricing strategies. The solution allows users to better manage their price structures to reduce margin...

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Email Fundraising: How to Improve Your Online Workhorse

Clients in the News: Email is the workhorse of any successful online fundraising program. Email offers a number of benefits, particularly the opportunity for true one-to-one communications. It offers all of the personalization opportunity of direct mail, without the cost of mailing; all of the intimacy of the device (specifically smartphones), without having to train...

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How to Get Started on Social Media

By DPR Group Looking to get your company started on social media but don’t know where to begin? Creating social media pages through popular sites like Facebook, LinkedIn, Twitter, Google+ and YouTube is a great way to not only get your brand out there, but also offer valuable information to your current and prospective customers. Besides...

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New Products: Origin – Focus on semiconductors and software

Clients in the News:  OriginLab has released a 64-bit version of its Origin DLL (dynamic-link library) for creting Origin Project (OPJ) files. Tailored to the needs of scientists and engineers, the data analysis and graphing capabilities of Origin and OriginPro have the flexibility and functionality to manage complex data analysis and graphing tasks. Hardware and software...

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What People Are Saying

DPR Group is a trusted adviser to both Quality Associates, Inc. and DocPoint Solutions. DPR’s wide range of PR services ensures that our most important news is what our industry views first.

Scott Swidersky
Quality Associates, Inc.

At this point in time, Hermes has a well-established brand throughout Europe, but the company does not have the same level of name recognition in North America. So we decided to partner with DPR Group to let U.S. retailers know about the full range of e-commerce services Hermes offers for e-businesses and international expansion. DPR Group did a fantastic job for Hermes at the Internet Retailer Conference and Exhibition (IRCE), promoting attendance at our sessions and scheduling media interviews before and after. We’ve never had as much press coverage at any U.S. event before. I highly recommend DPR Group to foreign companies seeking to launch their products and services in U.S. markets.

Uwe Bald
Hermes

DPR Group really understands our industry and the unique role InfinityQS plays in it. They provide both strategic guidance and tactical execution to deliver coverage in key trade publications and exposure with industry analysts and third-party influencers. The team is flexible and always willing to roll up their sleeves to assist us in a wide range of marketing activities beyond our traditional public relations initiatives. DPR Group is more than a vendor. They are a true, trusted and valued partner.

Greg Matranga
InfinityQS

DPR has been an asset to Barcoding’s marketing department since 2010. Through their expert writing, advice, and connections, we’ve secured local and national media coverage, leveraged the power of search engine optimization (SEO) with a strategy of inbound content marketing, and strengthened our brand’s reputation as a leading systems integrator.

Jody Costa
Barcoding

DPR Group’s extensive knowledge and experience in PR and marketing have elevated the Cetrom brand, increased awareness of our services across the industry, and secured numerous award wins and media placements. We value the partnership that has developed and DPR’s contribution to our overall success.

Christopher Stark, President and CEO
Cetrom Information Technology, Inc.

DPR Group’s PR campaigns have helped us increase the visibility of U-TECK’s products for the utility, telecom and construction industries, especially our WeedEnder® vegetation control mattings. Since working with DPR, we have noticed 30% and 50% increases in traffic to our U-TECK and WeedEnder websites, respectively.

Nan Jackson
U-TECK

In less than six months, DPR Group has helped Protech develop and launch a new website and successfully introduce Protech Cloud Business Solutions to the market. We truly value the expertise and services that the DPR Group team brings to the table and look forward to a long, successful relationship together.

Brian Bruffey
Protech

DPR Group has provided valuable public relations insight and helped us increase our marketplace visibility on a local and national level. Our partnership has enabled us to focus on growing our client base, while expanding our messaging and showcasing our unique services.

Kim Cubine

Since 2007, DPR Group has been a trusted business partner providing expert public relations and marketing advice. DPR Group has secured tremendous positive media coverage for our firm, bringing visibility to our software and assisting our sales.

Felix Pekar

DPR Group has achieved results for DirectMail.com that have far exceeded our initial expectations. We look forward to a long-term relationship with DPR Group as an integral part of our corporate growth goals.

Robert Salta
DirectMail.com