August 2013
How to Understand Your Audience: Get to Know Your Personas
By Liz Palm, Director, New Media Strategies Imagine answering the phone to a restricted number, chatting with the amorphous silhouette on Facebook, or attending an event blind folded. Do you think you would have any idea what to say or with whom you were speaking? Probably not. Unfortunately, this is the way all too many...
Keep ReadingBlades for Wood and Metal
Clients in the News: One leading trend influencing the design and application of saw blades and router bits today is the vast number of new materials coming to market. The industry currently is challenged by new laminated wood products, exotic plastic, recycled plastic and different types of composite materials. Read more:
Keep ReadingGerente general de 4Sight Technologies para Latinoamérica y el Caribe
Clients in the News: 4Sight Technologies designó a Temístocles Arjona como el gerente general del Centro Regional Latinoamérica (LATAM) y el Caribe, ubicado en Panamá. Este centro tiene como propósito dirigir todas las operaciones de la compañía en la región de Latinoamérica. Read more:
Keep ReadingHazmat Help is Just A Telephone Call Away
Clients in the News: From train derailments, overturned tanker trucks and spills of hazardous materials to chemical fires, accidental poison ingestion, the Pentagon and World Trade Center on 9/11 and military encounters in Iraq and Afghanistan, first responders must address and neutralize a wide range of incidents every day. Read more:
Keep ReadingSocial CRM Solution Nurtures Professional Care Givers
Clients in the News: The American Association of Nurse Assessment Coordination (AANAC) is a non-profit membership organization dedicated to supporting long-term care professionals who provide quality care for nursing home residents across the nation. Founded in 1999, AANAC now has more than 14,000 members and delivers accurate and timely information, educational opportunities, advocacy in legislation,...
Keep ReadingKBCore ‘Purple Button’ Evaluation System Helps Meet ACA Reporting Requirements
Clients in the News: As states continue to build health insurance exchanges (HIXs) for use by the Jan. 1, 2014, deadline set forth in the Affordable Care Act (ACA), there is another aspect of the ACA that has received little attention – the requirement that by Jan. 1, 2015, HIXs cannot contract with a hospital...
Keep ReadingWhy Small and Mid-sized Companies Need Transportation Management Systems
Clients in the News: Small to medium-sized shippers have a low adoption rate for transportation management systems because traditional systems cost too much and are not geared to the specific needs of smaller businesses, says J.P. Wiggins, vice president of logistics at 3Gtms. Read more:
Keep ReadingAt Laid-Back Ben & Jerry’s, a Push for Stricter Quality Control
Clients in the News: The year was 1998. Manufacturing software vendor InfinityQS International Inc. was closing up its booth at a trade show when some representatives of Ben & Jerry’s dropped by. The popular counter-cultural maker of premium ice cream was at a crossroads. Rapid sales growth was making it difficult to enforce quality control...
Keep ReadingHow PR Can Optimize Lead Generation Efforts
by Jeanne C. Zepp, Director, Mid-Atlantic Region Of all the questions that my clients pose, by far the most frequent is: “How can I generate more customer leads?” There is no simple answer to this question, especially now with such a challenging economy. Simply put, prospering in a down economy is no easy task. Yet,...
Keep ReadingDHA Group Selects DPR Group for Strategic Public Relations
Public Relations and marketing agency to develop and implement targeted public and media relations strategies for award-winning government contractor Germantown, Md. – Aug. 15, 2013 – DPR Group, Inc., a full-service public relations and marketing agency serving a broad range of business and technology companies, announced today that DHA Group has selected the firm to...
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