October 2013
Making Your Tradeshow Investment Count
By Jeanne C. Zepp, PR Director, Mid-Atlantic Region “To tradeshow or not to tradeshow” is a topic that most companies debate annually. As a new business development forum, tradeshows put your firm in direct contact with key industry influencers and prospects, allowing you to display your products and services to hundreds of potential customers in...
Keep ReadingToxic Response: CHEMTREC utilizes three levels of technology
Clients in the News: According to the United States Census Bureau, nearly 11 billion traffic accidents occur each year. This means that law enforcement professionals respond to a “routine traffic accident” on a nearly daily basis. But what happens when you show up on the site of a tractor trailer accident and find the flat...
Keep ReadingUse Manufacturing Intelligence to Find Value in Process Control Data
Clients in the News: It’s often the case that if you are manufacturing something, whether food, beverage, chemicals, pharmaceuticals or anything process-based, you are collecting and managing large amounts of data. As ingredients are mixed and blended, sensors placed on the various pieces of equipment provide a constant stream of measurements, and record and transmit...
Keep ReadingBen & Jerry’s: Quality from Cow to Cone
Clients in the News: “Ben & Jerry’s: Quality from Cow to Cone.” Article based on the Ben & Jerry’s case study. Read more:
Keep ReadingKeeping Calm in a PR Crisis
A little preparation mixed with best practices can help reduce the impact of an organizational emergency As PR practitioners, we’ve likely all received a panicked call from a client asking for counsel following an unfavorable news item or an unfolding emergency situation. Remaining calm during these scenarios and enacting well-thought out plans can help reduce...
Keep ReadingBombardier Optimized Test Data: Bombardier’s Test Flight Center Uses Origin to Troubleshoot Flight Errors
Clients in the News: An estimated 2 million people take to the skies each day, making safety a top priority for aircraft manufacturers. Using both virtual and real-world analysis, companies must rigorously test each plane before it can be put into service. This involves instrumenting thousands of extra points on each test aircraft to gather...
Keep ReadingFamily Matters: Bloodlines may bind them, but that can benefit the business
Clients in the News: More than anything else, we say, “Ok – what do we need to do here today to make sure the company is still surviving and thriving 20 years from now?” Feature article by DirectMail.com’s Kirk Swain. Read more:
Keep Reading