July 2015

Where’s My Pallet?

Clients in the News: It sounds like something out of a hard-boiled, urban crime novel. A Baltimore private eye was hired to track down a rash of plastic pallet thefts, including some belonging to PepsiCo as well as a dairy and a bakery. His investigation led to a recycling center in the Washington DC suburb of...

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VIDEO: Westfalia Tech Featured in New Buffalo Trace Distillery Distribution Centre

Clients in the News: Westfalia Technologies, Inc., a leading provider of logistics solutions for manufacturers, warehouses and distribution centres since 1992, announces that Buffalo Trace Distillery has completed the construction of a new distribution centre featuring its automated storage and retrieval system (AS/RS). One of the first spirits suppliers to use an AS/RS, Buffalo Trace will leverage the...

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The Presentation Paradox

Clients in the News: In and out of the classroom or laboratory, scientists and engineers are analyzing, graphing, and presenting data that reshapes conventional thinking, instructs the next generation of scientists, or tackles the mechanics of disease, to name but a few examples. However, industry accepted software tools and graphing capabilities present limitations in truly demonstrating...

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Serendipity in the High-Tech PR World

At first glance, two of my DPR Group clients couldn’t seem more dissimilar. One, QuestaWeb, is a software provider and the other, Chapman Cubine Adams + Hussey (CCAH), a direct marketing agency. In representing them, I’ve learned much about global trade and nonprofit marketing techniques across a variety of channels. I never envisioned a scenario...

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Food Logistics

How Enterprise-Wide Software Tools Integrate the Food Supply Chain

Clients in the News: Supply chain managers have more software at their disposal today than ever before. Many options provide enterprise-wide solutions that can help improve the efficiency of operations, product quality and order accuracy. While new systems are designed to make management tasks easier, decision makers now face the challenge of trying to decide among...

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Three Keys to Integrating a Member Self-Service Portal

Clients in the News: The goal or mission of every association is to provide an exceptional member experience, whether through an optimized website, strategic email communications, technology-enhanced events, marketing automation or 360° member lifecycle management. But the key to effectively providing a remarkable experience is to put your members in control. Give them the power to...

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Cetrom Reinvests More Than $1 million for Planned Growth

Clients in the News: Vienna-based cloud services provider Cetrom Information Technology Inc. announced Tuesday it has reinvested $1 million in the company for planned growth. The money mostly will be used for hardware upgrades. Cetrom plans to use the capital to set up and implement Storage Area Networks and servers. Read more:

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Medical Device Metalworking and Manufacturing Streamlined

Clients in the News: InfinityQS International, Inc., is featuring its ProFicient Enterprise Quality Hub. Powered by a centralized Statistical Process Control (SPC) analytical engine, ProFicient manufacturing quality software leverages manufacturing intelligence and is designed to help global manufacturers improve product quality, decrease costs and maintain compliance. Read more:

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What People Are Saying

DPR has been an asset to Barcoding’s marketing department since 2010. Through their expert writing, advice, and connections, we’ve secured local and national media coverage, leveraged the power of search engine optimization (SEO) with a strategy of inbound content marketing, and strengthened our brand’s reputation as a leading systems integrator.

Jody Costa
Barcoding

Since 2007, DPR Group has been a trusted business partner providing expert public relations and marketing advice. DPR Group has secured tremendous positive media coverage for our firm, bringing visibility to our software and assisting our sales.

Felix Pekar

DPR Group’s PR campaigns have helped us increase the visibility of U-TECK’s products for the utility, telecom and construction industries, especially our WeedEnder® vegetation control mattings. Since working with DPR, we have noticed 30% and 50% increases in traffic to our U-TECK and WeedEnder websites, respectively.

Nan Jackson
U-TECK

At this point in time, Hermes has a well-established brand throughout Europe, but the company does not have the same level of name recognition in North America. So we decided to partner with DPR Group to let U.S. retailers know about the full range of e-commerce services Hermes offers for e-businesses and international expansion. DPR Group did a fantastic job for Hermes at the Internet Retailer Conference and Exhibition (IRCE), promoting attendance at our sessions and scheduling media interviews before and after. We’ve never had as much press coverage at any U.S. event before. I highly recommend DPR Group to foreign companies seeking to launch their products and services in U.S. markets.

Uwe Bald
Hermes

DPR Group has achieved results for DirectMail.com that have far exceeded our initial expectations. We look forward to a long-term relationship with DPR Group as an integral part of our corporate growth goals.

Robert Salta
DirectMail.com

In less than six months, DPR Group has helped Protech develop and launch a new website and successfully introduce Protech Cloud Business Solutions to the market. We truly value the expertise and services that the DPR Group team brings to the table and look forward to a long, successful relationship together.

Brian Bruffey
Protech

DPR Group has provided valuable public relations insight and helped us increase our marketplace visibility on a local and national level. Our partnership has enabled us to focus on growing our client base, while expanding our messaging and showcasing our unique services.

Kim Cubine

DPR Group is a trusted adviser to both Quality Associates, Inc. and DocPoint Solutions. DPR’s wide range of PR services ensures that our most important news is what our industry views first.

Scott Swidersky
Quality Associates, Inc.

DPR Group really understands our industry and the unique role InfinityQS plays in it. They provide both strategic guidance and tactical execution to deliver coverage in key trade publications and exposure with industry analysts and third-party influencers. The team is flexible and always willing to roll up their sleeves to assist us in a wide range of marketing activities beyond our traditional public relations initiatives. DPR Group is more than a vendor. They are a true, trusted and valued partner.

Greg Matranga
InfinityQS

DPR Group’s extensive knowledge and experience in PR and marketing have elevated the Cetrom brand, increased awareness of our services across the industry, and secured numerous award wins and media placements. We value the partnership that has developed and DPR’s contribution to our overall success.

Christopher Stark, President and CEO
Cetrom Information Technology, Inc.