January 2016
AAUW Supports STEM With Integrated Campaign
Clients in the News: Chapman Cubine Adams + Hussey (CCAH), a direct marketing agency, recently carried out an integrated appeal campaign for the American Association of University Women (AAUW) that was a huge win in meeting its objectives. I love hearing success stories because there are always lessons that can be useful for other marketers. Read...
Keep ReadingVenus Fashion Extends its Reach Internationally
Clients in the News: Venus Fashion, a retailer of swimwear and fashion, was looking to grow its brand by taking it international. But in order to meet the needs of international customers, the retailer first needed to get a logistics plan in place to efficiently ship its products to foreign lands. In episode 20 of Total...
Keep ReadingA Global View of Quality
Clients in the News: When a consumer goes to purchase a new car, the first thing they’ll notice is the vehicle’s make. Yes, the car may say “Toyota” or “Ford” on the outside, but what’s on the inside? In reality, the car’s components—from the tires to the transmission—are typically manufactured by third-party vendors and suppliers. These...
Keep ReadingBringing Your Continuous Improvement Program to Life
Clients in the News: You have an earache and decide it’s time to see the doctor. You call the office, sit on hold with a receptionist, and finally schedule an appointment – but not until five days later. As if waiting around for your appointment doesn’t waste enough of your time, it’s only the beginning of...
Keep ReadingThe Case for FTZ IT
Clients in the News: Much of a compliance professional’s burden in trying to get the funding to invest in global trade management technology arises from a simple dilemma: C-level executives often see investment in compliance as a means to minimize risk, while investment dollars are typically allocated to areas that maximize return on investment. Read more:
Keep ReadingHow the Power of Automation Reduces Energy Consumption in Food, Beverage Warehouses
Clients in the News: A large segment of the food and beverage warehousing industry involves the cold storage of perishable goods—from milk and ice cream to meat and poultry. However, cold storage facilities are expensive to operate, considering energy costs for refrigeration, lighting and the material handling equipment used within the facility. Furthermore, there is an...
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