February 2016

Food Logistics

Warehouse Automation Shifts Into High Gear

Clients in the News: Investments in warehouse automation have remained fairly strong in recent years and the consensus is that more growth is on the horizon, according to executives in the sector. However, the food and beverage space comes with unique challenges and opportunities. What are they and how are warehouse operators, automation equipment manufacturers and...

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Don’t Forget the Basics in Email Marketing

Clients in the News: Email marketing continues to deliver the highest return on investment across digital marketing channels— on average email raises $40 for every $1 spent. Here’s several important facts about email B2B and B2C marketers need to make the most of this vital channel. Read more:

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Bluetooth Tags Among RFID Trends

Clients in the News: Low-energy Bluetooth tags and hybrid systems are among the Radio Frequency Identification (RFID) trends to watch in 2016, according to an RFID specialist. Baltimore-based Barcoding Inc. named five trends to watch this year, according to a news release. Read more:

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Quality Magazine

Connecting the Enterprise

Clients in the News: Consumers are picky. And an increasingly global marketplace comes with more choices. Which car the safest? What brand of potato chips tastes the best? Which over-the-counter medicine cures a cold the fastest? As recalls continue to rack up, consumers are quick to place everything under their microscope. If the product they buy...

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IoT Evolution

Barcoding, Inc. Predicts the Growth of RFID in 2016

Clients in the News: The radio frequency identification (RFID) is growing as the tech is integrated into the Internet of Things (IoT), tracking devices, location beacons, product identification and more. Barcoding, Inc., provider of supply chain efficiency, accuracy, and connectivity, predicts the RFID market will continue to grow in 2016. Read more:

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What People Are Saying

DPR Group is a trusted adviser to both Quality Associates, Inc. and DocPoint Solutions. DPR’s wide range of PR services ensures that our most important news is what our industry views first.

Scott Swidersky
Quality Associates, Inc.

DPR Group really understands our industry and the unique role InfinityQS plays in it. They provide both strategic guidance and tactical execution to deliver coverage in key trade publications and exposure with industry analysts and third-party influencers. The team is flexible and always willing to roll up their sleeves to assist us in a wide range of marketing activities beyond our traditional public relations initiatives. DPR Group is more than a vendor. They are a true, trusted and valued partner.

Greg Matranga
InfinityQS

DPR Group’s extensive knowledge and experience in PR and marketing have elevated the Cetrom brand, increased awareness of our services across the industry, and secured numerous award wins and media placements. We value the partnership that has developed and DPR’s contribution to our overall success.

Christopher Stark, President and CEO
Cetrom Information Technology, Inc.

At this point in time, Hermes has a well-established brand throughout Europe, but the company does not have the same level of name recognition in North America. So we decided to partner with DPR Group to let U.S. retailers know about the full range of e-commerce services Hermes offers for e-businesses and international expansion. DPR Group did a fantastic job for Hermes at the Internet Retailer Conference and Exhibition (IRCE), promoting attendance at our sessions and scheduling media interviews before and after. We’ve never had as much press coverage at any U.S. event before. I highly recommend DPR Group to foreign companies seeking to launch their products and services in U.S. markets.

Uwe Bald
Hermes

In less than six months, DPR Group has helped Protech develop and launch a new website and successfully introduce Protech Cloud Business Solutions to the market. We truly value the expertise and services that the DPR Group team brings to the table and look forward to a long, successful relationship together.

Brian Bruffey
Protech

DPR Group has achieved results for DirectMail.com that have far exceeded our initial expectations. We look forward to a long-term relationship with DPR Group as an integral part of our corporate growth goals.

Robert Salta
DirectMail.com

DPR Group has provided valuable public relations insight and helped us increase our marketplace visibility on a local and national level. Our partnership has enabled us to focus on growing our client base, while expanding our messaging and showcasing our unique services.

Kim Cubine

DPR Group’s PR campaigns have helped us increase the visibility of U-TECK’s products for the utility, telecom and construction industries, especially our WeedEnder® vegetation control mattings. Since working with DPR, we have noticed 30% and 50% increases in traffic to our U-TECK and WeedEnder websites, respectively.

Nan Jackson
U-TECK

DPR has been an asset to Barcoding’s marketing department since 2010. Through their expert writing, advice, and connections, we’ve secured local and national media coverage, leveraged the power of search engine optimization (SEO) with a strategy of inbound content marketing, and strengthened our brand’s reputation as a leading systems integrator.

Jody Costa
Barcoding

Since 2007, DPR Group has been a trusted business partner providing expert public relations and marketing advice. DPR Group has secured tremendous positive media coverage for our firm, bringing visibility to our software and assisting our sales.

Felix Pekar