April 2016

Multichannel Merchant

Achieving Online Success with an Ecommerce Partner

Clients in the News: Year after year, more shoppers are making purchases online and through their mobile devices. According to the “Quarterly Retail Ecommerce Sales 2nd Quarter 2015” report by the Department of Commerce, ecommerce sales in the United States increased 14.1 percent in the second quarter of 2015 when compared to 2014. With ecommerce business...

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Technology’s New Level of Ingredient and Product Traceability

Clients in the News: Ingredient traceability is a growing compliance challenge for bakers and snack producers. Statistics show that the number of food-safety recalls has risen rapidly in recent years, and recalls are becoming more costly. Product recalls can cost companies millions of dollars, and damage to the brand’s reputation can impact sales potential for years...

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Do You Need Outside Help with Cybersecurity?

Clients in the News: Every small business with assets online needs a cybersecurity strategy. After all, more than 70 percent of cyberattacks occur at businesses with fewer than 100 employees, according to the U.S. House Small Business Committee. The perpetrators are after intellectual property, bank account information, Social Security numbers and any other data that...

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Illustrating the Dynamics of Solar Energy Conversion

Clients in the News: The majority of today’s power is generated from fossil fuels such as coal, oil and natural gas. However, concerns over the environmental impact and finite availability of these resources have prompted the exploration of alternative energy sources. Solar-powered energy has emerged as a leading renewable energy source. As opposed to fossil fuels,...

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Modern Materials Handling

Asset Beacons Highlight of Barcoding’s Exhibit

Clients in the News: Barcoding Inc.’s (Booth 4973) CEO Jay Steinmetz, a self-proclaimed #SupplyChainGeek is geeking out over his company’s new Bluetooth Low Energy (BLE) asset beacons. “It’s a paradigm shift for active RFID. These beacons have so many sensors and work with standard equipment that companies already have—but principally because they are at incredibly low...

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Click’n Connect

Clients in the News: Omni-channel retailing has added convenience to the basic trio of price, selection and service as market differentiators. Increasingly, consumers are placing greater value on the time they spend shopping. They are demanding more effective delivery and pick-up options for their purchases. Read more:

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What People Are Saying

DPR has been an asset to Barcoding’s marketing department since 2010. Through their expert writing, advice, and connections, we’ve secured local and national media coverage, leveraged the power of search engine optimization (SEO) with a strategy of inbound content marketing, and strengthened our brand’s reputation as a leading systems integrator.

Jody Costa
Barcoding

Since 2007, DPR Group has been a trusted business partner providing expert public relations and marketing advice. DPR Group has secured tremendous positive media coverage for our firm, bringing visibility to our software and assisting our sales.

Felix Pekar

DPR Group’s extensive knowledge and experience in PR and marketing have elevated the Cetrom brand, increased awareness of our services across the industry, and secured numerous award wins and media placements. We value the partnership that has developed and DPR’s contribution to our overall success.

Christopher Stark, President and CEO
Cetrom Information Technology, Inc.

DPR Group really understands our industry and the unique role InfinityQS plays in it. They provide both strategic guidance and tactical execution to deliver coverage in key trade publications and exposure with industry analysts and third-party influencers. The team is flexible and always willing to roll up their sleeves to assist us in a wide range of marketing activities beyond our traditional public relations initiatives. DPR Group is more than a vendor. They are a true, trusted and valued partner.

Greg Matranga
InfinityQS

DPR Group’s PR campaigns have helped us increase the visibility of U-TECK’s products for the utility, telecom and construction industries, especially our WeedEnder® vegetation control mattings. Since working with DPR, we have noticed 30% and 50% increases in traffic to our U-TECK and WeedEnder websites, respectively.

Nan Jackson
U-TECK

The key factor for Cimcorp when choosing a PR firm was finding representation that could create well-written, persuasive content and elevate brand recognition for the company in our industry. DPR exceeds our expectations and helps us beyond content creation. They have become a reliable resource for many of our global marketing initiatives.

Lori Vaughan, Marketing Communications Manager
Cimcorp North America

DPR Group has achieved results for DirectMail.com that have far exceeded our initial expectations. We look forward to a long-term relationship with DPR Group as an integral part of our corporate growth goals.

Robert Salta
DirectMail.com

DPR Group has provided valuable public relations insight and helped us increase our marketplace visibility on a local and national level. Our partnership has enabled us to focus on growing our client base, while expanding our messaging and showcasing our unique services.

Kim Cubine

DPR Group is a trusted adviser to both Quality Associates, Inc. and DocPoint Solutions. DPR’s wide range of PR services ensures that our most important news is what our industry views first.

Scott Swidersky
Quality Associates, Inc.

At this point in time, Hermes has a well-established brand throughout Europe, but the company does not have the same level of name recognition in North America. So we decided to partner with DPR Group to let U.S. retailers know about the full range of e-commerce services Hermes offers for e-businesses and international expansion. DPR Group did a fantastic job for Hermes at the Internet Retailer Conference and Exhibition (IRCE), promoting attendance at our sessions and scheduling media interviews before and after. We’ve never had as much press coverage at any U.S. event before. I highly recommend DPR Group to foreign companies seeking to launch their products and services in U.S. markets.

Uwe Bald
Hermes

At Linortek, we specialize in designing and manufacturing controllers for the Internet of Things, a market involving connecting all type of equipment and devices to the Internet. We made the decision to partner with DPR Group because of the company’s proven track record of securing greater market visibility in the high-tech and manufacturing arenas. In addition, the DPR Group team is flexible enough to adapt their ongoing strategies and programs to help us meet our evolving needs and goals.

Liyu Nalven, Vice President
Linortek

In less than six months, DPR Group has helped Protech develop and launch a new website and successfully introduce Protech Cloud Business Solutions to the market. We truly value the expertise and services that the DPR Group team brings to the table and look forward to a long, successful relationship together.

Brian Bruffey
Protech