June 2019

Retail Blockchain Deep Dive: Supply Chain

Omnichain Solutions in the News: Outside of payments, which is still mostly using cryptocurrencies rather than the underlying blockchain technology, the most active area for retail blockchain applications is in supply chain. On the surface this makes a lot of sense: supply chains depend heavily on cross-border situations where smart contracts could address current processes that...

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How Retailers Can Capitalize on Instagram Checkout

Omnichain Solutions in the News: In March, Instagram publicly announced a new e-commerce feature. Rather than tagging items in posts and redirecting interested parties to an online shop, “Checkout on Instagram” enables brands to sell products to users directly inside the app. The promise is that companies can minimize any extra steps in the transaction process, and...

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The next evolution of blockchain for food supply chain

Omnichain Solutions in the News: Blockchain is gaining significant momentum, proving to be much more than just hype for the food and beverage industry. Last year, the number of new enterprise blockchain projects in the sector nearly tripled from the previous year, according to a report published by ESG Intelligence, India, as more brands are taking active steps toward...

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3 must-know ASC credentialing tips

MedTrainer in the News: Having a proper credentialing process helps surgery centers run more smoothly, according to Ted Gottis, senior vice president at MedTrainer. Mr. Gottis works with ASCs to help staff manage the credentialing process and the verification of new physicians’ professional backgrounds when they join ASCs or hospitals. Three credentialing tips from Mr. Gottis:...

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New Summer 2019 PR and Marketing Intern — Hannah Belt

DPR Group is proud to introduce our 2019 summer intern, Hannah Belt. This summer, Hannah has worked with our account executives and their teams to learn the best business-to-business (B2B) public relations (PR) and marketing practices for increasing clients’ brand awareness. She is responsible for pitching stories to industry media, writing blog posts for clients,...

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Quality Magazine

SPC and the Smart Factory

InfinityQS in the News: Whether you call it Industry 4.0, the smart factory, or Industrial Internet of Things (IIoT), technology and the need for increased efficiency and reduced waste are pushing manufacturing toward a revolution in how we produce things. Quality sat down with Jason Chester, Director of Global Channel Programs for InfinityQS, to discuss...

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The effective date for USP 800 implementation is Dec. 1, 2019

MedTrainer in the News: To help protect employees, patients and the environment, the United States Pharmacopeia (USP) has developed comprehensive standards for the safe handling of hazardous drugs—USP <800>. According to the Centers for Disease Control and Prevention (CDC), over 8 million healthcare personnel in the United States are exposed to hazardous drugs each year. This...

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Dairy Foods

Turn dairy production data into quality intelligence

InfinityQS in the News: Thanks to modern automated data collection, dairy producers can now capture and store data around the clock for comprehensive metrics on their manufacturing activities. This is in stark contrast to the days when paper-based, manual data collection was the only option, which left most companies with only a small snapshot of process...

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Fresh Choices, Fresh Challenges: How Automation can Optimize Food Distribution

Cimcorp in the News: When it comes to food, today’s consumers demand variety, healthy choices and—perhaps most importantly—freshness. To remain competitive, food manufacturers and distributors now have to maneuver through a proliferating number of SKUs and seasonal peaks in business, all while ensuring their products comply with stringent regulations on food quality and safety. One of...

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Safety matters: the ergonomic benefits of automation

Cimcorp in the News: Most conventional warehouses require workers to manually lift, carry and lower often-heavy containers of goods. The repetitive twisting, turning and reaching actions put warehouse staff at constant risk of injury, as well as potential long-term damages from years of prolonged physical stress. Such continued strain on muscles, tendons, joints and nerves...

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What People Are Saying

DPR Group’s extensive knowledge and experience in PR and marketing have elevated the Cetrom brand, increased awareness of our services across the industry, and secured numerous award wins and media placements. We value the partnership that has developed and DPR’s contribution to our overall success.

Christopher Stark, President and CEO
Cetrom Information Technology, Inc.

At this point in time, Hermes has a well-established brand throughout Europe, but the company does not have the same level of name recognition in North America. So we decided to partner with DPR Group to let U.S. retailers know about the full range of e-commerce services Hermes offers for e-businesses and international expansion. DPR Group did a fantastic job for Hermes at the Internet Retailer Conference and Exhibition (IRCE), promoting attendance at our sessions and scheduling media interviews before and after. We’ve never had as much press coverage at any U.S. event before. I highly recommend DPR Group to foreign companies seeking to launch their products and services in U.S. markets.

Uwe Bald
Hermes

DPR Group’s PR campaigns have helped us increase the visibility of U-TECK’s products for the utility, telecom and construction industries, especially our WeedEnder® vegetation control mattings. Since working with DPR, we have noticed 30% and 50% increases in traffic to our U-TECK and WeedEnder websites, respectively.

Nan Jackson
U-TECK

In less than six months, DPR Group has helped Protech develop and launch a new website and successfully introduce Protech Cloud Business Solutions to the market. We truly value the expertise and services that the DPR Group team brings to the table and look forward to a long, successful relationship together.

Brian Bruffey
Protech

DPR Group really understands our industry and the unique role InfinityQS plays in it. They provide both strategic guidance and tactical execution to deliver coverage in key trade publications and exposure with industry analysts and third-party influencers. The team is flexible and always willing to roll up their sleeves to assist us in a wide range of marketing activities beyond our traditional public relations initiatives. DPR Group is more than a vendor. They are a true, trusted and valued partner.

Greg Matranga
InfinityQS

DPR Group has provided valuable public relations insight and helped us increase our marketplace visibility on a local and national level. Our partnership has enabled us to focus on growing our client base, while expanding our messaging and showcasing our unique services.

Kim Cubine

DPR has been an asset to Barcoding’s marketing department since 2010. Through their expert writing, advice, and connections, we’ve secured local and national media coverage, leveraged the power of search engine optimization (SEO) with a strategy of inbound content marketing, and strengthened our brand’s reputation as a leading systems integrator.

Jody Costa
Barcoding

Since 2007, DPR Group has been a trusted business partner providing expert public relations and marketing advice. DPR Group has secured tremendous positive media coverage for our firm, bringing visibility to our software and assisting our sales.

Felix Pekar

DPR Group is a trusted adviser to both Quality Associates, Inc. and DocPoint Solutions. DPR’s wide range of PR services ensures that our most important news is what our industry views first.

Scott Swidersky
Quality Associates, Inc.

DPR Group has achieved results for DirectMail.com that have far exceeded our initial expectations. We look forward to a long-term relationship with DPR Group as an integral part of our corporate growth goals.

Robert Salta
DirectMail.com