October 2019
Successful PR and Marketing Agencies Must Adapt to Industry Changes
The entire landscape of public relations (PR) and marketing has experienced some drastic changes over the last 20 years. Not only has the role of the PR professional evolved, but so have the expectations and needs of the clients they serve. Companies want results. They don’t want a promise that you can do so many...
Keep ReadingOther Voices: Play It Safe with Automation
Cimcorp in the News: In his article for Modern Materials Handling, Cimcorp Sales Manager Derek Rickard explains how automation is reinventing warehouses to improve safety and better meet fulfillment needs. On-the-job danger is particularly high for people who work in warehouses and distribution centers. The risk is even greater in traditional facilities where employees pick...
Keep ReadingDPR Group Helps Launch and Promote Linortek’s Innovative Controllers for the Internet of Things (IoT)
Frederick, Md.—October 08, 2019—DPR Group, Inc., a full-service public relations and marketing agency serving a broad range of high-tech companies, announces that it is overseeing the public relations (PR) and marketing strategies for Linor Technology’s (Linortek) product launches and promotions. Linortek specializes in the design and manufacture of controllers for the Internet of Things (IoT),...
Keep ReadingTarget Quality Content to Attract B2B Leads
Successful companies share at least one common characteristic: Every day their story is being told. Strategically drafted and expertly placed content via public relations (PR)-generated press releases or ghostwritten bylined articles and blogs position company executives as thought leaders in their business sector. Meanwhile, marketing-generated case studies establish a company’s business credentials through success stories....
Keep ReadingDPR Group Shares Insight on Choosing Public Relations, Marketing Agency in New Tip Sheet
Now available for download: “How to Choose a Public Relations & Marketing Agency” offers 7 key points B2B tech companies should consider to ensure a long-term successful relationship. FREDERICK, Md. – DPR Group, Inc., a full-service integrated public relations and marketing agency that specializes in representing business-to-business (B2B) technology companies, announces the release of its...
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