PR & Marketing Essentials Blog
Introducing Account Executive Alexis Ellsworth
DPR Group is excited to welcome Alexis Ellsworth as our newest account executive! Alexis brings strong organizational and customer service skills to her new role working with DPR’s high-tech clients in industries such as manufacturing, software and IT, supply chain and logistics, and healthcare technology. She will be responsible for developing press releases, bylined articles,...
Keep ReadingDPR Group Welcomes Account Coordinator Colin Marshall to Team
DPR Group is excited to introduce Colin Marshall, the newest addition to our growing team of public relations and marketing professionals! Joining the agency as an account coordinator, Colin will provide critical support to our Account Executives as they serve clients in a range of industries—including manufacturing, clean tech, software & IT, and supply chain...
Keep ReadingFundamental PR Hacks for B2B Social Media
With an unprecedented amount of information and connectivity at our fingertips, social media has become a pivotal tool that has changed the way businesses of all shapes and sizes communicate with customers and prospective customers. This includes a company’s public relations (PR) strategy and their marketing tactics. A study conducted by Hootsuite shows that approximately...
Keep ReadingThree PR Strategy Lessons from the COVID-19 Disruption
Business leaders are no strangers to challenge or disruption, but the unthinkable scale of the COVID-19 crisis forced businesses to respond quickly and to adapt their operations in unexpected ways – including switching to remote work and responding to an array of delicate questions from concerned stakeholders. As the government-mandated lockdowns ease, and businesses cautiously...
Keep ReadingDPR Group hires Amy Myers as new Account Coordinator
DPR Group would like to welcome Amy Myers as the newest addition to our team! As an account coordinator, Amy is responsible for assisting account executives with strategic public relations (PR) and marketing projects for our high-tech clients in industries such as manufacturing technology, software and IT, supply chain and logistics, healthcare technology and clean...
Keep ReadingHow to Harness Word of Mouth with Brand Ambassadors
Word of mouth remains an important and valuable source of great marketing because customers trust their friends and family, but never before have customer testimonials weighed so heavily in the buying decision process. Flourishing beyond the confines of the marketing funnel, word of mouth has evolved into a force that is a much more powerful...
Keep ReadingDPR Group Employee Spotlight: Elizabeth Hott’s Starring Role in Excellence
DPR Group is pleased to recognize and celebrate the two-year work anniversary of assistant account executive Elizabeth Hott. During the last two years, Elizabeth has worked closely with and learned from our experienced account teams to provide successful PR and marketing services to our high-tech clients. Her responsibilities include (but are not limited to) tracking...
Keep ReadingSuccessful PR and Marketing Agencies Must Adapt to Industry Changes
The entire landscape of public relations (PR) and marketing has experienced some drastic changes over the last 20 years. Not only has the role of the PR professional evolved, but so have the expectations and needs of the clients they serve. Companies want results. They don’t want a promise that you can do so many...
Keep ReadingTarget Quality Content to Attract B2B Leads
Successful companies share at least one common characteristic: Every day their story is being told. Strategically drafted and expertly placed content via public relations (PR)-generated press releases or ghostwritten bylined articles and blogs position company executives as thought leaders in their business sector. Meanwhile, marketing-generated case studies establish a company’s business credentials through success stories....
Keep ReadingDPR Adds Chris Hexter as Account Coordinator
DPR Group is pleased to announce the addition of Chris Hexter to our team. As our newest account coordinator, Chris will be a part of the support staff that assists DPR Group’s account executives with day-to-day strategic public relations (PR) and marketing projects. Chris will work with DPR Group’s high-tech clients in industries such as...
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