PR & Marketing Essentials Blog

How to Harness Word of Mouth with Brand Ambassadors

Word of mouth remains an important and valuable source of great marketing because customers trust their friends and family, but never before have customer testimonials weighed so heavily in the buying decision process. Flourishing beyond the confines of the marketing funnel, word of mouth has evolved into a force that is a much more powerful...

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Target Quality Content to Attract B2B Leads

Successful companies share at least one common characteristic: Every day their story is being told. Strategically drafted and expertly placed content via public relations (PR)-generated press releases or ghostwritten bylined articles and blogs position company executives as thought leaders in their business sector. Meanwhile, marketing-generated case studies establish a company’s business credentials through success stories....

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DPR Adds Chris Hexter as Account Coordinator

DPR Group is pleased to announce the addition of Chris Hexter to our team. As our newest account coordinator, Chris will be a part of the support staff that assists DPR Group’s account executives with day-to-day strategic public relations (PR) and marketing projects. Chris will work with DPR Group’s high-tech clients in industries such as...

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New Summer 2019 PR and Marketing Intern — Hannah Belt

DPR Group is proud to introduce our 2019 summer intern, Hannah Belt. This summer, Hannah has worked with our account executives and their teams to learn the best business-to-business (B2B) public relations (PR) and marketing practices for increasing clients’ brand awareness. She is responsible for pitching stories to industry media, writing blog posts for clients,...

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Rick Trigatti Interview with Inside Logistics

Building Media Relationships and Cultivating Facetime

An inspired and precisely executed public relations push before, during and after an industry trade show is essential to ensure the maximum return on investment during an event and to reap the rewards of media exposure. That’s why PR is a critical component of trade show planning. While capturing new sales leads and prospects is...

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MODEX Show Floor

Trade Show Momentum Requires PR Messaging

There is a definite sense of momentum and expansion throughout all corners of the supply chain space. If I had to choose just three words to descriptively forecast how supply chain decision makers will inform their forward-thinking strategy, I would select: “innovation, growth and precision.”  Another descriptor, “messaging” remains an ever-present concern. That’s a composite...

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Q&A with Dan: A 20-year Evolution

Dan Demaree founded Demaree Public Relations on February 16, 1998 in Wakefield, Massachusetts. From his apartment, Dan worked with a single client (his former employer) and a burning desire to provide world-class public relations and marketing support to a wide range of technology providers, manufacturers and professional services companies. Over the next decade, Demaree Public...

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What People Are Saying

DPR Group’s PR campaigns have helped us increase the visibility of U-TECK’s products for the utility, telecom and construction industries, especially our WeedEnder® vegetation control mattings. Since working with DPR, we have noticed 30% and 50% increases in traffic to our U-TECK and WeedEnder websites, respectively.

Nan Jackson
U-TECK

DPR Group really understands our industry and the unique role InfinityQS plays in it. They provide both strategic guidance and tactical execution to deliver coverage in key trade publications and exposure with industry analysts and third-party influencers. The team is flexible and always willing to roll up their sleeves to assist us in a wide range of marketing activities beyond our traditional public relations initiatives. DPR Group is more than a vendor. They are a true, trusted and valued partner.

Greg Matranga
InfinityQS

DPR Group has provided valuable public relations insight and helped us increase our marketplace visibility on a local and national level. Our partnership has enabled us to focus on growing our client base, while expanding our messaging and showcasing our unique services.

Kim Cubine

DPR Group has achieved results for DirectMail.com that have far exceeded our initial expectations. We look forward to a long-term relationship with DPR Group as an integral part of our corporate growth goals.

Robert Salta
DirectMail.com

In less than six months, DPR Group has helped Protech develop and launch a new website and successfully introduce Protech Cloud Business Solutions to the market. We truly value the expertise and services that the DPR Group team brings to the table and look forward to a long, successful relationship together.

Brian Bruffey
Protech

DPR Group’s extensive knowledge and experience in PR and marketing have elevated the Cetrom brand, increased awareness of our services across the industry, and secured numerous award wins and media placements. We value the partnership that has developed and DPR’s contribution to our overall success.

Christopher Stark, President and CEO
Cetrom Information Technology, Inc.

At this point in time, Hermes has a well-established brand throughout Europe, but the company does not have the same level of name recognition in North America. So we decided to partner with DPR Group to let U.S. retailers know about the full range of e-commerce services Hermes offers for e-businesses and international expansion. DPR Group did a fantastic job for Hermes at the Internet Retailer Conference and Exhibition (IRCE), promoting attendance at our sessions and scheduling media interviews before and after. We’ve never had as much press coverage at any U.S. event before. I highly recommend DPR Group to foreign companies seeking to launch their products and services in U.S. markets.

Uwe Bald
Hermes

Since 2007, DPR Group has been a trusted business partner providing expert public relations and marketing advice. DPR Group has secured tremendous positive media coverage for our firm, bringing visibility to our software and assisting our sales.

Felix Pekar

DPR has been an asset to Barcoding’s marketing department since 2010. Through their expert writing, advice, and connections, we’ve secured local and national media coverage, leveraged the power of search engine optimization (SEO) with a strategy of inbound content marketing, and strengthened our brand’s reputation as a leading systems integrator.

Jody Costa
Barcoding

DPR Group is a trusted adviser to both Quality Associates, Inc. and DocPoint Solutions. DPR’s wide range of PR services ensures that our most important news is what our industry views first.

Scott Swidersky
Quality Associates, Inc.

At Linortek, we specialize in designing and manufacturing controllers for the Internet of Things, a market involving connecting all type of equipment and devices to the Internet. We made the decision to partner with DPR Group because of the company’s proven track record of securing greater market visibility in the high-tech and manufacturing arenas. In addition, the DPR Group team is flexible enough to adapt their ongoing strategies and programs to help us meet our evolving needs and goals.

Liyu Nalven, Vice President
Linortek