Blockchain and Proactive Planning

Omnichain Solutions in the News: Blockchain was originally developed in 2009 by Bitcoin inventor and cryptocurrency pioneer, Satoshi Nakamoto. Nakamoto came up with the concept of blockchain as a public, digital ledger to track the exchange of Bitcoins among those in its network. These transactions are saved in cryptographic blocks—hence where the technology gets its name. No one can alter any record of a transaction without changing all of the subsequent blocks. Any alteration requires consensus from the rest of the network. As a result, blockchain generates greater transparency and trust among all parties connected within the network.

Naturally, the financial and transactional history of the technology has led to its growing adoption in the banking industry. However, its secure and transparent nature has peaked interest from industries that have long been plagued by challenges in data silos, disconnects among disparate individuals and organizations, and the numerous movements of commodities among them. For instance, the healthcare industry has struggled with the proper sharing and storage of medical data and records. With countless patients, doctors’ offices, hospitals and insurance providers located around globe, there is high potential for error, fraud and lost records, which has created distrust among patients and healthcare providers. Blockchain technology can help rebuild that trust by storing medical records in a secure network that can only be accessed by the connected patients and authorized healthcare providers.

Likewise, the food and beverage industry has been challenged by an extensive supply chain, stretching from raw material and ingredient suppliers, production and food preparation sites, warehouses and distribution centers, transportation, and all the way down to the retail level—and back. With so many disparate links in the supply chain—often each one using its own systems to manage the processing and movement of goods—it makes it difficult to properly address many critical aspects of the food business. This includes meeting consumer demand, abiding by the FDA’s food compliance and handling regulations, mitigating food recalls, and managing the replenishment and shelf life of products.

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What People Are Saying

DPR Group’s extensive knowledge and experience in PR and marketing have elevated the Cetrom brand, increased awareness of our services across the industry, and secured numerous award wins and media placements. We value the partnership that has developed and DPR’s contribution to our overall success.

Christopher Stark, President and CEO
Cetrom Information Technology, Inc.

DPR Group really understands our industry and the unique role InfinityQS plays in it. They provide both strategic guidance and tactical execution to deliver coverage in key trade publications and exposure with industry analysts and third-party influencers. The team is flexible and always willing to roll up their sleeves to assist us in a wide range of marketing activities beyond our traditional public relations initiatives. DPR Group is more than a vendor. They are a true, trusted and valued partner.

Greg Matranga
InfinityQS

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Robert Salta
DirectMail.com

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Jody Costa
Barcoding

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Felix Pekar

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Uwe Bald
Hermes

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Nan Jackson
U-TECK

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Scott Swidersky
Quality Associates, Inc.

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Brian Bruffey
Protech