Manufacturing Public Relations and Marketing

Manufacturers face a number of challenges, including increased global competition, a widening talent gap, higher import/export and production costs, and the growing demand for high-quality, lower-priced products. In addition, advances in technology-Industry 4.0, cloud computing, automation, manufacturing intelligence, robotics and artificial intelligence-are changing the manufacturing landscape. In an ever-changing industry, how do you maintain customer loyalty, reach your target audience and grow your business?

Since 1998, DPR Group has helped manufacturers break through the barriers, rise above the noise, and successfully launch and sell their products. Our team works closely with your marketing department to get to know your target audience and key decision makers.

We develop clear and concise messaging that not only acknowledges the problems that your prospects face, but also gives them advice to solve those problems through high-value content and exhibits how your products will help them achieve their goals. With the best combination of marketing and public relations tactics, we ensure your messages reach your target audience and compel them to act.

DPR Group has successfully helped manufacturers across numerous sectors, including aerospace, defense, telecommunications, industrial, robotics, healthcare and others. In addition, many of our clients sell software and services that support manufacturers. Thus, we understand multiple aspects of the manufacturing process and know that customer satisfaction, safety and brand reputation are the foundation of long-term success.

Our team will work aggressively to differentiate your company from the competition, enhance your corporate image, establish your executives as industry influencers and position your company as a market leader. With proven manufacturing public relations and marketing expertise, we will develop campaigns specific to your goals that raise awareness of your company, products and services both online and off, so it’s easier for prospects to find and interact with you.

DPR Group’s public relations and marketing services feature media relations with key journalists to secure high-profile media coverage, strategic demand generation and lead nurturing campaigns, website development and optimization, industry analyst relations, ghostwriting, speaker placement, award nominations, original video creation, customer success story development and trade show support.

We will work with you to elevate your brand, promote the value of your offerings and generate leads to fill your marketing funnel.

View our work for manufacturing clients

Representative Clients

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What People Are Saying

At Linortek, we specialize in designing and manufacturing controllers for the Internet of Things, a market involving connecting all type of equipment and devices to the Internet. We made the decision to partner with DPR Group because of the company’s proven track record of securing greater market visibility in the high-tech and manufacturing arenas. In addition, the DPR Group team is flexible enough to adapt their ongoing strategies and programs to help us meet our evolving needs and goals.

Liyu Nalven, Vice President
Linortek

DPR Group really understands our industry and the unique role InfinityQS plays in it. They provide both strategic guidance and tactical execution to deliver coverage in key trade publications and exposure with industry analysts and third-party influencers. The team is flexible and always willing to roll up their sleeves to assist us in a wide range of marketing activities beyond our traditional public relations initiatives. DPR Group is more than a vendor. They are a true, trusted and valued partner.

Greg Matranga
InfinityQS

DPR has been an asset to Barcoding’s marketing department since 2010. Through their expert writing, advice, and connections, we’ve secured local and national media coverage, leveraged the power of search engine optimization (SEO) with a strategy of inbound content marketing, and strengthened our brand’s reputation as a leading systems integrator.

Jody Costa
Barcoding

DPR Group’s PR campaigns have helped us increase the visibility of U-TECK’s products for the utility, telecom and construction industries, especially our WeedEnder® vegetation control mattings. Since working with DPR, we have noticed 30% and 50% increases in traffic to our U-TECK and WeedEnder websites, respectively.

Nan Jackson
U-TECK

Cimcorp utilizes DPR Group for its ability to create well-written, persuasive content and that elevates our brand recognition. DPR helps us beyond content creation — They have become a reliable resource for many of our global marketing initiatives and continue to help drive our brand to reach new heights.

Kristiner Taylor, Marketing & Communications Coordinator
Cimcorp Automation Ltd.

DPR Group is a trusted adviser to both Quality Associates, Inc. and DocPoint Solutions. DPR’s wide range of PR services ensures that our most important news is what our industry views first.

Scott Swidersky
Quality Associates, Inc.

DPR Group has provided valuable public relations insight and helped us increase our marketplace visibility on a local and national level. Our partnership has enabled us to focus on growing our client base, while expanding our messaging and showcasing our unique services.

Kim Cubine

Since 2007, DPR Group has been a trusted business partner providing expert public relations and marketing advice. DPR Group has secured tremendous positive media coverage for our firm, bringing visibility to our software and assisting our sales.

Felix Pekar

DPR Group has achieved results for DirectMail.com that have far exceeded our initial expectations. We look forward to a long-term relationship with DPR Group as an integral part of our corporate growth goals.

Robert Salta
DirectMail.com

At this point in time, Hermes has a well-established brand throughout Europe, but the company does not have the same level of name recognition in North America. So we decided to partner with DPR Group to let U.S. retailers know about the full range of e-commerce services Hermes offers for e-businesses and international expansion. DPR Group did a fantastic job for Hermes at the Internet Retailer Conference and Exhibition (IRCE), promoting attendance at our sessions and scheduling media interviews before and after. We’ve never had as much press coverage at any U.S. event before. I highly recommend DPR Group to foreign companies seeking to launch their products and services in U.S. markets.

Uwe Bald
Hermes

Abatement Technologies is growing faster than ever, and, with this growth, we are focused on building brand awareness and educating experts on the solutions that are readily available to them. By leveraging DPR Group to secure high-level media placements, we’re able to better educate the public about the importance of indoor air quality and how to better protect themselves and others.

Lori Vaughan, Marketing Manager
Abatement Technologies

DPR Group’s extensive knowledge and experience in PR and marketing have elevated the Cetrom brand, increased awareness of our services across the industry, and secured numerous award wins and media placements. We value the partnership that has developed and DPR’s contribution to our overall success.

Christopher Stark, President and CEO
Cetrom Information Technology, Inc.

In less than six months, DPR Group has helped Protech develop and launch a new website and successfully introduce Protech Cloud Business Solutions to the market. We truly value the expertise and services that the DPR Group team brings to the table and look forward to a long, successful relationship together.

Brian Bruffey
Protech

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