Our PR & Marketing Philosophy
For 20 years, DPR Group has partnered with companies across the high-tech, manufacturing, supply chain and professional services spectrum to deliver a power-packed combination of integrated public relations and marketing services to help businesses achieve greater brand recognition and growth.
Our philosophy is simple and boils down to one concept: focused, strategic plans that combine of a mix of public relations and marketing tactics that help our clients reach their business goals.
By offering a seamless blend of public relations and marketing services, we create the right mix of tactics for every client project. Our team of strategists’ in-depth industry knowledge enables us to deliver, and act upon, unique public relations and marketing plans that produce measurable results.
For example, if your company’s primary goal is to establish its president as a thought leader within the supply chain industry the plan may focus primarily on public relations tactics, such as bylined articles and securing speaking opportunities. However, if your primary goal is to increase qualified business leads the plan would focus on a combination of public relations and marketing tactics, such as high-profile interviews and inbound marketing campaigns, to create awareness of your company’s product and services, drive high-value website traffic and capture qualified leads to enrich your sales pipeline.
For two decades, DPR Group has remained nimble and highly-adaptive in an ever-shifting marketplace. Our team continually refines our craft by keeping up with the latest trends and testing marketing and public relations techniques, adopting what works, discarding what doesn’t.
Most of all, DPR Group is results oriented. Every decision we make – the people we hire, the content we create, the strategies we devise – furthers the delivery of measurable results to our clients. We are constantly working to deliver value. The DPR Group brand is one of quality and service to our clients.