Our PR & Marketing Philosophy

For 20 years, DPR Group has partnered with companies across the high-tech, manufacturing, supply chain and professional services spectrum to deliver a power-packed combination of integrated public relations and marketing services to help businesses achieve greater brand recognition and growth.

Our philosophy is simple and boils down to one concept: focused, strategic plans that combine of a mix of public relations and marketing tactics that help our clients reach their business goals.

By offering a seamless blend of public relations and marketing services, we create the right mix of tactics for every client project. Our team of strategists’ in-depth industry knowledge enables us to deliver, and act upon, unique public relations and marketing plans that produce measurable results.

For example, if your company’s primary goal is to establish its president as a thought leader within the supply chain industry the plan may focus primarily on public relations tactics, such as bylined articles and securing speaking opportunities. However, if your primary goal is to increase qualified business leads the plan would focus on a combination of public relations and marketing tactics, such as high-profile interviews and inbound marketing campaigns, to create awareness of your company’s product and services, drive high-value website traffic and capture qualified leads to enrich your sales pipeline.

For two decades, DPR Group has remained nimble and highly-adaptive in an ever-shifting marketplace. Our team continually refines our craft by keeping up with the latest trends and testing marketing and public relations techniques, adopting what works, discarding what doesn’t.

Most of all, DPR Group is results oriented. Every decision we make – the people we hire, the content we create, the strategies we devise – furthers the delivery of measurable results to our clients. We are constantly working to deliver value. The DPR Group brand is one of quality and service to our clients.

What People Are Saying

In less than six months, DPR Group has helped Protech develop and launch a new website and successfully introduce Protech Cloud Business Solutions to the market. We truly value the expertise and services that the DPR Group team brings to the table and look forward to a long, successful relationship together.

Brian Bruffey
Protech

DPR Group is a trusted adviser to both Quality Associates, Inc. and DocPoint Solutions. DPR’s wide range of PR services ensures that our most important news is what our industry views first.

Scott Swidersky
Quality Associates, Inc.

DPR Group’s PR campaigns have helped us increase the visibility of U-TECK’s products for the utility, telecom and construction industries, especially our WeedEnder® vegetation control mattings. Since working with DPR, we have noticed 30% and 50% increases in traffic to our U-TECK and WeedEnder websites, respectively.

Nan Jackson
U-TECK

DPR Group has provided valuable public relations insight and helped us increase our marketplace visibility on a local and national level. Our partnership has enabled us to focus on growing our client base, while expanding our messaging and showcasing our unique services.

Kim Cubine

DPR has been an asset to Barcoding’s marketing department since 2010. Through their expert writing, advice, and connections, we’ve secured local and national media coverage, leveraged the power of search engine optimization (SEO) with a strategy of inbound content marketing, and strengthened our brand’s reputation as a leading systems integrator.

Jody Costa
Barcoding

DPR Group’s extensive knowledge and experience in PR and marketing have elevated the Cetrom brand, increased awareness of our services across the industry, and secured numerous award wins and media placements. We value the partnership that has developed and DPR’s contribution to our overall success.

Christopher Stark, President and CEO
Cetrom Information Technology, Inc.

DPR Group has achieved results for DirectMail.com that have far exceeded our initial expectations. We look forward to a long-term relationship with DPR Group as an integral part of our corporate growth goals.

Robert Salta
DirectMail.com

At this point in time, Hermes has a well-established brand throughout Europe, but the company does not have the same level of name recognition in North America. So we decided to partner with DPR Group to let U.S. retailers know about the full range of e-commerce services Hermes offers for e-businesses and international expansion. DPR Group did a fantastic job for Hermes at the Internet Retailer Conference and Exhibition (IRCE), promoting attendance at our sessions and scheduling media interviews before and after. We’ve never had as much press coverage at any U.S. event before. I highly recommend DPR Group to foreign companies seeking to launch their products and services in U.S. markets.

Uwe Bald
Hermes

DPR Group really understands our industry and the unique role InfinityQS plays in it. They provide both strategic guidance and tactical execution to deliver coverage in key trade publications and exposure with industry analysts and third-party influencers. The team is flexible and always willing to roll up their sleeves to assist us in a wide range of marketing activities beyond our traditional public relations initiatives. DPR Group is more than a vendor. They are a true, trusted and valued partner.

Greg Matranga
InfinityQS

Since 2007, DPR Group has been a trusted business partner providing expert public relations and marketing advice. DPR Group has secured tremendous positive media coverage for our firm, bringing visibility to our software and assisting our sales.

Felix Pekar