Direct Marketing

How to Create a Content Strategy

Clients in the News: There is no shortage of content marketing experts these days, and there’s no shortage of ideas on the best ways for companies to leverage their content to achieve desired results. The problem is that these ideas are often without context–not grounded in real-world examples that can help would-be content marketers get...

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Putting the Science Back in Fundraising

Clients in the News: Let me just say it outright. I am not a fan of the email barrage tactic that has been so prevalent in fundraising of late. All too often there is no ask. Instead, the recipient receives what amounts to a threat that “If you don’t donate $X today, then some dire...

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Surround Sound Fundraising

Clients in the News: The growth of the Internet and the expansion of digital communications give nonprofits new ways to reach their donors and supporters. While the old techniques — direct mail and telemarketing — still work and generate many responses, they alone are no longer the “gold standard” in fundraising. Savvy nonprofits are moving to...

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Surround Sound Fundraising

Clients in the News: The growth of the Internet and the expansion of digital communications give nonprofits new ways to reach their donors and supporters. While the old techniques — direct mail and telemarketing — still work and generate responses, they alone are no longer the “gold standard” in fundraising. Savvy nonprofits are moving to “surround...

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The Future Is Now: Marketing in a Mobile World

Clients in the News: Mobile isn’t the future of online marketing—it’s the present. Last year, mobile Internet browsing eclipsed desktop Internet browsing for the first time. By the end of 2014, there will be more mobile device subscriptions than people on Earth. For many Americans, a mobile device is the primary screen through which they...

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Direct Marketing: Are You Integrated?

Clients in the News: We live in an age of integrated on/offline marketing contact strategies. New technologies and abundant data—both in terms of availability and accessibility (Big Data)—are influencing our direct marketing campaign approaches, especially their design, development, and deployment. Read more:

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DirectMail.com: Laying Out a Map

Clients in the News: DirectMail.com has been around a lot longer than its domain name — longer than domain names in general. But purchasing the enviable URL was just one in a series of smart moves by the Prince Frederick, Md., company. Ten years ago, DirectMail.com began to shift from a primarily production-based company —...

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What People Are Saying

Cimcorp utilizes DPR Group for its ability to create well-written, persuasive content and that elevates our brand recognition. DPR helps us beyond content creation — They have become a reliable resource for many of our global marketing initiatives and continue to help drive our brand to reach new heights.

Kristiner Taylor, Marketing & Communications Coordinator
Cimcorp Automation Ltd.

Abatement Technologies is growing faster than ever, and, with this growth, we are focused on building brand awareness and educating experts on the solutions that are readily available to them. By leveraging DPR Group to secure high-level media placements, we’re able to better educate the public about the importance of indoor air quality and how to better protect themselves and others.

Lori Vaughan, Marketing Manager
Abatement Technologies

At this point in time, Hermes has a well-established brand throughout Europe, but the company does not have the same level of name recognition in North America. So we decided to partner with DPR Group to let U.S. retailers know about the full range of e-commerce services Hermes offers for e-businesses and international expansion. DPR Group did a fantastic job for Hermes at the Internet Retailer Conference and Exhibition (IRCE), promoting attendance at our sessions and scheduling media interviews before and after. We’ve never had as much press coverage at any U.S. event before. I highly recommend DPR Group to foreign companies seeking to launch their products and services in U.S. markets.

Uwe Bald
Hermes

DPR Group has provided valuable public relations insight and helped us increase our marketplace visibility on a local and national level. Our partnership has enabled us to focus on growing our client base, while expanding our messaging and showcasing our unique services.

Kim Cubine

DPR Group has achieved results for DirectMail.com that have far exceeded our initial expectations. We look forward to a long-term relationship with DPR Group as an integral part of our corporate growth goals.

Robert Salta
DirectMail.com

Since 2007, DPR Group has been a trusted business partner providing expert public relations and marketing advice. DPR Group has secured tremendous positive media coverage for our firm, bringing visibility to our software and assisting our sales.

Felix Pekar

In less than six months, DPR Group has helped Protech develop and launch a new website and successfully introduce Protech Cloud Business Solutions to the market. We truly value the expertise and services that the DPR Group team brings to the table and look forward to a long, successful relationship together.

Brian Bruffey
Protech

DPR has been an asset to Barcoding’s marketing department since 2010. Through their expert writing, advice, and connections, we’ve secured local and national media coverage, leveraged the power of search engine optimization (SEO) with a strategy of inbound content marketing, and strengthened our brand’s reputation as a leading systems integrator.

Jody Costa
Barcoding

DPR Group’s extensive knowledge and experience in PR and marketing have elevated the Cetrom brand, increased awareness of our services across the industry, and secured numerous award wins and media placements. We value the partnership that has developed and DPR’s contribution to our overall success.

Christopher Stark, President and CEO
Cetrom Information Technology, Inc.

DPR Group really understands our industry and the unique role InfinityQS plays in it. They provide both strategic guidance and tactical execution to deliver coverage in key trade publications and exposure with industry analysts and third-party influencers. The team is flexible and always willing to roll up their sleeves to assist us in a wide range of marketing activities beyond our traditional public relations initiatives. DPR Group is more than a vendor. They are a true, trusted and valued partner.

Greg Matranga
InfinityQS

DPR Group is a trusted adviser to both Quality Associates, Inc. and DocPoint Solutions. DPR’s wide range of PR services ensures that our most important news is what our industry views first.

Scott Swidersky
Quality Associates, Inc.

DPR Group’s PR campaigns have helped us increase the visibility of U-TECK’s products for the utility, telecom and construction industries, especially our WeedEnder® vegetation control mattings. Since working with DPR, we have noticed 30% and 50% increases in traffic to our U-TECK and WeedEnder websites, respectively.

Nan Jackson
U-TECK

At Linortek, we specialize in designing and manufacturing controllers for the Internet of Things, a market involving connecting all type of equipment and devices to the Internet. We made the decision to partner with DPR Group because of the company’s proven track record of securing greater market visibility in the high-tech and manufacturing arenas. In addition, the DPR Group team is flexible enough to adapt their ongoing strategies and programs to help us meet our evolving needs and goals.

Liyu Nalven, Vice President
Linortek

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