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Tag:
Direct Marketing
How to Create a Content Strategy
March 11, 2016
Clients in the News: There is no shortage of content marketing experts these days, and there's no shortage of ideas…
Putting the Science Back in Fundraising
August 7, 2015
Clients in the News: Let me just say it outright. I am not a fan of the email barrage tactic…
From Working the ‘Talk Show’ Circuit to a $30K Conference Budget: How One Exec Marketed a New Line of Business
April 10, 2015
Clients in the News: Like many Washington, D.C.-based direct-marketing firms, Chapman Cubine Adams + Hussey was built on political fundraising.…
Surround Sound Fundraising
January 9, 2015
Clients in the News: The growth of the Internet and the expansion of digital communications give nonprofits new ways to reach…
Surround Sound Fundraising
October 31, 2014
Clients in the News: The growth of the Internet and the expansion of digital communications give nonprofits new ways to reach…
The Future Is Now: Marketing in a Mobile World
September 19, 2014
Clients in the News: Mobile isn't the future of online marketing—it's the present. Last year, mobile Internet browsing eclipsed desktop…
Integrated Campaign Management in the New Era of Multi-Channel Marketing
September 1, 2013
Clients in the News: Direct Marketing program-development and management have become more complex in recent years...” Read more:
Direct Marketing: Are You Integrated?
July 30, 2013
Clients in the News: We live in an age of integrated on/offline marketing contact strategies. New technologies and abundant data—both…
CEO Forum: Innovation and Ideation
May 1, 2013
lients in the News: Our business is routed in helping marketers and fundraisers leverage vast amounts of data to increase…
DirectMail.com: Laying Out a Map
March 4, 2013
Clients in the News: DirectMail.com has been around a lot longer than its domain name — longer than domain names…