DirectMail.com
Integrated Campaign Management in the New Era of Multi-Channel Marketing
Clients in the News: Direct Marketing program-development and management have become more complex in recent years…” Read more:
Keep ReadingDirect Marketing: Are You Integrated?
Clients in the News: We live in an age of integrated on/offline marketing contact strategies. New technologies and abundant data—both in terms of availability and accessibility (Big Data)—are influencing our direct marketing campaign approaches, especially their design, development, and deployment. Read more:
Keep ReadingJunk Mail Gets Personal
Clients in the News: A world of ubiquitous computers was supposed to be the death knell of dowdy industries like direct-mail marketing, but the reverse seems to be true. While Americans are sending a third less mail than they did 10 years ago, the junk-mail business is staying afloat, thanks to changes in databases, computing...
Keep ReadingCEO Forum: Innovation and Ideation
lients in the News: Our business is routed in helping marketers and fundraisers leverage vast amounts of data to increase marketing performance and results. Read more:
Keep ReadingDirectMail.com: Laying Out a Map
Clients in the News: DirectMail.com has been around a lot longer than its domain name — longer than domain names in general. But purchasing the enviable URL was just one in a series of smart moves by the Prince Frederick, Md., company. Ten years ago, DirectMail.com began to shift from a primarily production-based company —...
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