fundraising success
‘Hacking’ Your Constituent Relationship Management System for Greater Fundraising Success
Clients in the News: “The report of my death was an exaggeration,” wrote Mark Twain. So, too, are all the musings about the demise of email as a fundraising medium. Email solicitations account for about one-third of all online fundraising revenue, returning $40 for every $1 spent according to a recent infographic. That amount is likely...
Keep ReadingSerendipity in the High-Tech PR World
At first glance, two of my DPR Group clients couldn’t seem more dissimilar. One, QuestaWeb, is a software provider and the other, Chapman Cubine Adams + Hussey (CCAH), a direct marketing agency. In representing them, I’ve learned much about global trade and nonprofit marketing techniques across a variety of channels. I never envisioned a scenario...
Keep ReadingSurround Sound Fundraising
Clients in the News: The growth of the Internet and the expansion of digital communications give nonprofits new ways to reach their donors and supporters. While the old techniques — direct mail and telemarketing — still work and generate many responses, they alone are no longer the “gold standard” in fundraising. Savvy nonprofits are moving to...
Keep ReadingGold Awards Flashback: Democratic National Committee (2013 Telefundraising Campaign of the Year)
Clients in the News: As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence, take a look back at last year’s Telefundraising Campaign of the Year from the Democratic National CommitteeOpens in a new window and Chapman Cubine Adams + Hussey. Read more:
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