DPR Group offers the highest quality digital public relations, content marketing, and strategic communications for technology and business innovators.
We deliver influence and traffic – building trust for your brand.
DPR Group’s experienced staff employs the latest digital public relations & marketing strategies and tools to secure the highest level of brand recognition for your company, its products and your services. We are creative storytellers, who work as an extension of your team to help you achieve positive media exposure and develop persuasive content that helps drive qualified leads into your sales funnel.
Our Services:
Public Relations
- Media list & editorial calendar development
- Proactive pitching to secure positive media coverage
- Press release distribution & follow-up with editors
- Article placements in trade, technology & business publications
- Story placements for broadcast media & podcasts
- Executive thought leadership
- Media training for executives
- Media monitoring
- Virtual press tours
Content Development
- Bylined articles
- Press releases
- Case studies
- Blogs
- White papers & tip sheets
- Brochures & product sheets
- Website content
Speaking Engagements & Awards
- Speaking nominations
- Award nominations
- Remote or in-person support for industry trade shows
- Inviting relevant editors to meet with your executives
- Arrange photography or video at your events
- Broadcast live social media to promote participation in events
Trade Shows & Special Events
- Remote or in-person support for industry trade shows
- Inviting relevant editors to meet with your executives
- Arrange photography or video at your events
- Broadcast live social media to promote participation in events
Social Media
- Create persuasive content that reinforces your value proposition
- Develop campaigns that focus on different themes throughout the year
- Draft organic content that links to high-profile article placements
- Develop paid social media campaigns to support lead-generation
Product Launches
- Create timeline for successful product launch
- Identify industry analysts or influencers and schedule briefings prior to launch
- Create press release with third-party quotes if available
- Create high-quality graphics and flowcarts to augment launch
- Schedule interviews with editors prior to launch
- Get high quality photos or video ready to support launch
- Conduct virtual press tour to support launch
- Forward media coverage to the client
Industry Analyst Relations
- Identify key industry analysts
- Schedule analyst briefings
- Develop analyst presentations
- Conduct practice sessions with your executives
Digital & Content Marketing
- Campaign strategy & planning
- Develop content targeting various personas
- Develop effective nurturing email campaigns
- Create content for HubSpot, Marketo, Eloqua, Pardot & other platforms
- Implement effective paid banner ad campaigns
- Create targeted PAID social media campaigns
- Conduct A/B testing for campaign optimization
- SEO through specialized partners
- Google & Bing PPC campaigns managed through our specialized partners
- Campaigns designed to drive qualified leads to top of the sales funnel
Competitive Research & Messaging
- Strategic public relations planning
- Competitive research
- Messaging development
- Naming & branding
- Industry surveys
Corporate Communications
- Strategic public relations planning
- Competitive research
- Messaging development
- Naming & branding
- Industry surveys
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Who We Do It For
The DPR Group excels at
