Charting Your Path to Successful Product Launches: DPR Group’s Comprehensive Strategy for Impactful Market Introduction
The key to planning and executing a successful product launch is to understand which key components of the launch are needed and when they are needed. Some of the components are knowing whether an industry analyst briefing is required prior to the launch. Then there is the matter of getting publication quality photos, charts, graphic illustrations and even videos, created and approved on time. Just sending out a press release is not enough. Our team fully understands the variables and strategies needed to plan and execute a product launch that will create a real buzz throughout your marketplace.
- Create timeline for successful product launch
- Identify industry analysts or influencers and schedule briefings prior to launch
- Create press release with third-party quotes if available
- Create high-quality graphics and flowcarts to augment launch
- Schedule interviews with editors prior to launch
- Get high quality photos or video ready to support launch
- Conduct virtual press tour to support launch
- Forward media coverage to the client