Product Launches

Charting Your Path to Successful Product Launches: DPR Group’s Comprehensive Strategy for Impactful Market Introduction

The key to planning and executing a successful product launch is to understand which key components of the launch are needed and when they are needed. Some of the components are knowing whether an industry analyst briefing is required prior to the launch. Then there is the matter of getting publication quality photos, charts, graphic illustrations and even videos, created and approved on time. Just sending out a press release is not enough. Our team fully understands the variables and strategies needed to plan and execute a product launch that will create a real buzz throughout your marketplace.

  • Create timeline for successful product launch
  • Identify industry analysts or influencers and schedule briefings prior to launch
  • Create press release with third-party quotes if available
  • Create high-quality graphics and flowcarts to augment launch
  • Schedule interviews with editors prior to launch
  • Get high quality photos or video ready to support launch
  • Conduct virtual press tour to support launch
  • Forward media coverage to the client


It’s hard to imagine any other PR agency doing a better job than DPR Group. The DPR Group staff has the background and deep industry connections to be able to showcase FactoryEye as a premier provider of smart manufacturing solutions to our audience of mid-sized manufacturers. They are highly effective at what they do.

Jonathan Kaplan, COO
FactoryEye North America, a division of Magic Software

The DPR Group team has worked seamlessly with TradeBeyond executives and our senior copywriter to reach and exceed the goals we set for this past year. We view their efforts as a key factor to showcasing TradeBeyond as the undisputed leader in global sourcing and supply chain SaaS solutions for global brands.

Lilian Bories, CMO
TradeBeyond

DPR Group has done an excellent job of showcasing Blue Whale EV as an end-to-end provider for consulting, installation, and maintenance of a full range of cost-effective EV charging stations for today’s electric vehicles in hotels, malls, parking garages, and municipal locations. I highly recommend DPR Group to help promote your technology solution.

Rich McNulty, CEO
Blue Whale EV

The DPR Group team did an outstanding job building greater brand recognition for Greasezilla℠ across a range of potential customers and partners.

Brian Levine, EVP
Downey Ridge Environmental Company
Kristiner Taylor

Cimcorp utilizes DPR Group for its ability to create well-written, persuasive content that elevates our brand recognition. DPR helps us beyond content creation — They have become a reliable resource for many of our global marketing initiatives and continue to help drive our brand to reach new heights.

Kristiner Taylor, Marketing & Communications Coordinator
Cimcorp Automation Ltd.

Abatement Technologies is growing faster than ever, and, with this growth, we are focused on building brand awareness and educating experts on the solutions that are readily available to them. By leveraging DPR Group to secure high-level media placements, we’re able to better educate the public about the importance of indoor air quality and how to better protect themselves and others.

Lori Vaughan, Marketing Manager
Abatement Technologies

At Linortek, we specialize in designing and manufacturing controllers for the Internet of Things, a market involving connecting all types of equipment and devices to the Internet. We made the decision to partner with DPR Group because of the company’s proven track record of securing greater market visibility in the high-tech and manufacturing arenas. In addition, the DPR Group team is flexible enough to adapt their ongoing strategies and programs to help us meet our evolving needs and goals.

Liyu Nalven, President & Founder
Linortek

DPR Group has achieved results for DirectMail.com that have far exceeded our initial expectations. We look forward to a long-term relationship with DPR Group as an integral part of our corporate growth goals.

Robert Salta, CEO
DirectMail.com

DPR Group has been a trusted business partner providing expert public relations and marketing advice. DPR Group has secured tremendous positive media coverage for our firm, bringing visibility to our software and assisting our sales.

Felix Pekar, COO
QuestaWeb, Inc.

DPR Group is a trusted adviser to both Quality Associates, Inc. and DocPoint Solutions. DPR’s wide range of PR services ensures that our most important news is what our industry views first.

Scott Swidersky, Vice President of Enterprise Content Management
Quality Associates, Inc.
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