Strategic Public Relations and Content Marketing for Manufacturing & Robotics
Industrial manufacturers & robotics companies face a number of challenges, including increased global competition, widening talent gap, higher import and production costs and the need to produce higher through-put on the plant floor. In addition, advances in technology – such as smart manufacturing and artificial intelligence – are changing the manufacturing industry as a whole. And the big question is – how do you effectively market your products to your target customers?
Since 1998, the DPR Group staff has helped many manufacturing & robotics firms break through the barriers and successfully launch and sell their products. Our team works closely with manufacturers to define their audience and develop messaging so it is clear what problems the manufacturers’ product solves in their target industries. We then determine the best marketing and public relations tactics to use to ensure the messages reaches the target audience.
Our expertise extends to aerospace, defense, telecommunications, industrial manufacturing, robotics, medical devices and a number of other sectors. In addition, many of our clients sell software and services that support manufacturers. Our goal is to tell your story to your target audience to attract more customers.
Our team will work aggressively to differentiate your company from the competition, enhance your corporate image, establish your executives as thought leaders and position your firm as a market leader.
If you would like to find out more about how the DPR Group team can work with you to promote the quality and value of your products to prospective buyers, please fill out the form and we will get back to you.