Omnichain in the News: CEO Pratik Soni’s article in Food Quality & Safety explores how farmers, manufacturers and retailers can use blockchain to gain complete farm-to-fork traceability and strengthen the organic food supply chain.
As they browse the aisles of their local grocery stores, today’s conscious shoppers aim to make healthier and more eco-friendly purchases. Many now favor the organic variety of their favorite food and beverages, and they are more than willing to pay a premium price. In fact, the U.S. organic food market has seen impressive growth over the last several years, with sales reaching a record high of $52.5 billion in 2018, according to the Organic Trade Association.
Organic labels can now be found in nearly every aisle—from fresh produce, eggs, milk, and poultry to juice, coffee beans, breakfast cereals, and snack foods. And a “USDA-certified 100-percent organic” label guarantees with 100-percent certainty that those fruits were grown without pesticides, those chickens were raised without antibiotics or growth hormones, and those snacks were made without artificial preservatives … right?
Unfortunately, it’s not that simple.