Clients in the News: 
“There’s a very gross, or broad, way you can use to apply data,” says CCAH EVP Lon-Given Chapman. “And just sending out a message, or sending out a blast email to everyone, is one way. Or you can actually look creatively at the different subsets of people and how you can … target properly. … Who are going to be the people who are going to respond best? Read More: