Email Fundraising: How to Improve Your Online Workhorse

Clients in the News: Email is the workhorse of any successful online fundraising program. Email offers a number of benefits, particularly the opportunity for true one-to-one communications. It offers all of the personalization opportunity of direct mail, without the cost of mailing; all of the intimacy of the device (specifically smartphones), without having to train and monitor call center employees; and all of the immediacy of a text, without the 160-character limit of SMS. Read more: