Grocers Face Challenges Serving Online Demand

Omnichain in the News: 

Omnichain CEO, Pratik Soni, is quoted in Food Logistics. 

In April 2019, EMarketer reported that “U.S. grocery ecommerce—specifically online food and beverage sales—will grow 18.2 percent to $19.89 billion in 2019.” The EMarketer report mentions Amazon, Kroger and Walmart as key players in the development of online food ordering and delivery channels.

Nevertheless, as traditionally “in-store” grocery retailers focus on online orders and deliveries, challenges present themselves in the form of e-commerce channel development, integration and support of systems and business processes for online sales and deliveries, as well as ways to assure customer satisfaction.

Kroger is just one example.

In 2018, the chain’s online sales increased by 66 percent, but in early 2019, Kroger CEO Rodney McMullen also acknowledged that the company was behind where he wanted it to be, and that part of the challenge was forming productive partnerships with startups that specialized in online orders and deliveries that were capable of providing an impetus to the development of Kroger’s online food channels. There were also difficulties integrating online technologies and business processes into Kroger’s existing systems and operations.

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