‘Hacking’ Your Constituent Relationship Management System for Greater Fundraising Success

Association of Fundraising ProfessionalsClients in the News: “The report of my death was an exaggeration,” wrote Mark Twain. So, too, are all the musings about the demise of email as a fundraising medium.  Email solicitations account for about one-third of all online fundraising revenue, returning $40 for every $1 spent according to a recent infographic. That amount is likely even higher given donors’ propensity to read an email, Google the organization later and then make an online contribution on the organization’s website, circumventing the email source code. Read more: