Leveraging Blockchain for Omnichannel Success

Omnichain in the News:

The challenge of modern retail can be wrapped up in one statistic: 56% of consumers would likely shop at a retailer if they offer an omnichannel experience, but only 7% of retailers actually offer that capability, according to research from Boston Retail Partners.

Most of today’s supply chains are siloed, linear, inflexible and Multichannel Merchantreactive. They suffer from poor connectivity and fragmented data, causing inaccurate supply planning and inventory distribution.

Bottom line: Retailers are struggling to create the kind of seamless omnichannel experience consumers crave. The fundamental challenge is predicting and respond to changes in demand across channels. However, modern technology now offers a cutting-edge solution: Blockchain.

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