Multichannel vs. Omnichannel Marketing: Is There a Difference, and What Does It Mean to You?

Clients in the News: Perhaps the only thing that changes more rapidly than technology in today’s amped-up digital environment is the terminology used to describe that technology and its impact on consumers–and marketers. One recent example is the advent of the term “omnichannel” marketing, which many struggle to differentiate from another relatively recent term–“multichannel” marketing. Read more: