NeoGrid North America Responding at the Speed of the Consumer

Industry TodayClients in the News: In the fast-paced world of retail, reliable data is the key to responding to consumer demand.

In the fast-paced world of consumer packaged goods (CPG), manufacturers need consistent and reliable data in order to correctly analyze how end consumers are reacting to their products and adjust their business tactics accordingly. With data coming from a multitude of different sources in non-standardized formats, it is important for manufactures to continually cleanse and harmonize their data.
Harmonization is the process of collecting data from multiple disparate sources and bringing it together in a consistent format. This can be a challenge as the volume of data increases and multiple algorithms are needed in order to ensure that data is in a unified format. Once data is in a unified format data needs to be cleansed to make sure it is consistent and reliable. These processes should be ongoing as more data is collected and entered into your database in order to have high-quality data in your system.
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