Real-time Marketing: Nonprofit Uses Current Events to Increase Revenue 22%

Clients in the News: Thanks to digital and social technologies, news travels around the globe faster than ever. Yet, logistical hurdles hamstring many corporate marketers from taking advantage of trending topics and breaking news in their own marketing campaigns. In this Email Marketing case study, we’ll share a lesson from the nonprofit world to help B2B and B2C companies. This campaign from World Jewish Congress is one of five finalists for the MarketingSherpa Award — Reader’s Choice Email Campaign. Read more: