The Complexities of Selling Fashion Over the Internet

Clients in the News:
 Shopping for fashion is unlike shopping for any other product. It is an emotional and social experience. Fashion is subjective to each person’s unique tastes, body measurements and habits. Clothes are a means of expression, revealing how people perceive themselves and affecting how others perceive them. Brands create an emotional in-store experience by engaging the customer’s senses – sight, smell, sound and touch. All of the qualities that make fashion special for an individual shopping in a physical store are the same factors that make it difficult to translate the shopping experience onto the Internet. Read more: