Clients in the News: DirectMail.com has been around a lot longer than its domain name — longer than domain names in general. But purchasing the enviable URL was just one in a series of smart moves by the Prince Frederick, Md., company.
Ten years ago, DirectMail.com began to shift from a primarily production-based company — doing direct-marketing campaigns for clients — to a data business. Vice President Leger says that traditionally, businesses have had to rely on outside organizations such as credit reporting agencies to learn about customers, and that’s a problem. Read more: