PR and marketing agency helps global solutions provider establish its presence in North America and introduce its freight collaboration solutions at leading industry conference
FREDERICK, Md. –July 19, 2017 – DPR Group, Inc., a full-service public relations, marketing and communications agency serving a broad range of business and technology companies, announces that CX North America Information Services Inc. (CX North America), a leader in freight collaboration solutions for the transportation industry, selected the firm to support its market entry into North America and manage its PR and marketing going forward. A wholly-owned subsidiary of United Kingdom–based Transport Exchange Group, CX North America looked to DPR Group to help establish its presence as an innovative, new player in the North American transportation market, leading up to its official product launch at the Transportation Intermediaries Association (TIA) 2017 Capital Ideas Conference.
Transport Exchange Group is a major solutions provider to the road transport industry in the United Kingdom and operator of two of its largest freight exchanges. CX North America brings Transport Exchange Group’s proven technology to North America with a SaaS solution that provides carriers, brokers and 3PLs a single view of their freight and partner network on any desktop or mobile device. Notably, it enables real-time communication with carriers and drivers via the CX North America Driver Mobile app, available on both the Google and Apple App Stores.
To help establish CX North America’s name and brand recognition, DPR Group devised a public relations and marketing plan to raise awareness about the company and its solutions among targeted transportation, supply chain and vertical publications as well as local media in Tecumseh, Ontario, the site of the firm’s headquarters. By delivering a steady stream of press releases prior to the TIA Conference, DPR Group secured coverage for CX North America in top publications, such as Supply & Demand Chain Executive, Journal of Commerce, Today’s Trucking, Canadian Shipper, Expediters Online, Material Handling & Logistics, Fleet Owner and Freight Business Journal, among others. As a result, CX North America made a strong debut, with numerous prospects, journalists and influencers visiting its booth.
Simon Bunegar, senior vice president of marketing, CX North America, said, “Finding the right public relations partner for your business is never easy with too many agencies over-promising but under-performing. I’m very happy to say DPR Group is different. Dan, Jeanne and the team have delivered great results from the very start and have become a highly valued extension to our in-house marketing and communications team. Working with DPR Group, we have been able to significantly accelerate our launch and growth in the North American market.”
Dan Demaree, president and CEO, DPR Group, said, “In our nearly 20 years in business, DPR Group has helped several overseas technology companies and solutions providers successfully penetrate the U.S. and Canadian markets through effective, targeted public relations and marketing campaigns. So we are excited to play a part in establishing CX North America’s presence as a formidable competitor in the North American transportation space. The firm’s truly innovative solutions are sure to change the dynamics of freight transportation.”
About CX North America
CX North America Information Services Inc. (CX North America), headquartered in Tecumseh, Ontario, Canada, is a wholly-owned subsidiary of Transport Exchange Group, a leading provider of technology for the transportation industry and operator of two of the United Kingdom’s largest and fastest-growing independent freight exchanges. CX North America brings Transport Exchange Group’s proven technology and business model to the North American marketplace to enhance visibility, increase agility, optimize efficiency and improve communication and collaboration for carriers, brokers and 3PLs. We offer users a number of ways to engage with our products and services, depending on the technology they already have in place. For more information, please visit our website at http://cxnamerica.com, call 1-888-270-0482 or email us at [email protected]. Follow us on Twitter, Facebook, LinkedIn and Google+.
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