Germantown, Md. and Cary, N.C. – March 10, 2009 – DPR Group, Inc., a full-service agency that provides public relations and marketing services to a broad range of technology companies, announced today that Prince Frederick, Md.–based DirectMail.com has selected the firm to provide strategic public relations and marketing services. DPR Group will promote DirectMail.com’s stature as one of the nation’s leading providers of integrated direct marketing solutions through a series of public relations and marketing campaigns.
DirectMail.com is a third-generation, family-owned business with a 40-year record of satisfying customers’ direct mail needs. The firm, which employs a staff of over 250 direct marketing professionals and generates about $35 million in annual revenue, is an industry innovator that maximizes both the Internet and advanced technology within its business model. DirectMail.com recently made GeoSelector, a patented data analysis and market intelligence product, available over its Web site and launched an advanced Web-to-print portal. DirectMail.com also is a full-service provider, offering in-house production capabilities with a capacity to handle up to 3 million pieces per day.
DirectMail.com Principal Kirk Swain said, “We needed a marketing and public relations agency with proven success within our industry. After preliminary meetings, we saw that DPR Group employs talented people who really understand our service offerings and our market space. In addition, these public relations professionals possess long-term relationships with the editors, analysts and organizations whose influence can have a positive impact on our business.”
DirectMail.com Principal Robert Salta adds, “Since signing with DPR Group, the firm has achieved results that have far exceeded our expectations. We have come to rely on the DPR Group staff for far more than traditional public relations and marketing functions. The firm is an integral part of our corporate growth goals, and we look forward to a long-term relationship with DPR Group.”
DPR Group Founder and President Dan Demaree said, “We are excited to represent DirectMail.com, a company that has earned the reputation for pioneering many of the practices that are used in the direct marketing industry today. Bob Salta and Kirk Swain are true industry leaders working toward smart, strategic growth. We look forward to working in collaboration with the DirectMail.com marketing team to achieve that next level of expansion.”