DirectMail.com Chooses DPR Group to Deliver Strategic Public Relations and Marketing

Dan Demaree, President of DPR Group shakes hands with Robert Salta, Principle of DirectMail.com as Kirk Swain, Principle of DirectMail.com looks on.

Germantown, Md. and Cary, N.C. – March 10, 2009 – DPR Group, Inc., a full-service agency that provides public relations and marketing services to a broad range of technology companies, announced today that Prince Frederick, Md.–based DirectMail.com has selected the firm to provide strategic public relations and marketing services. DPR Group will promote DirectMail.com’s stature as one of the nation’s leading providers of integrated direct marketing solutions through a series of public relations and marketing campaigns.

DirectMail.com is a third-generation, family-owned business with a 40-year record of satisfying customers’ direct mail needs. The firm, which employs a staff of over 250 direct marketing professionals and generates about $35 million in annual revenue, is an industry innovator that maximizes both the Internet and advanced technology within its business model. DirectMail.com recently made GeoSelector, a patented data analysis and market intelligence product, available over its Web site and launched an advanced Web-to-print portal. DirectMail.com also is a full-service provider, offering in-house production capabilities with a capacity to handle up to 3 million pieces per day.

DirectMail.com Principal Kirk Swain said, “We needed a marketing and public relations agency with proven success within our industry. After preliminary meetings, we saw that DPR Group employs talented people who really understand our service offerings and our market space. In addition, these public relations professionals possess long-term relationships with the editors, analysts and organizations whose influence can have a positive impact on our business.”

DirectMail.com Principal Robert Salta adds, “Since signing with DPR Group, the firm has achieved results that have far exceeded our expectations. We have come to rely on the DPR Group staff for far more than traditional public relations and marketing functions. The firm is an integral part of our corporate growth goals, and we look forward to a long-term relationship with DPR Group.”

DPR Group Founder and President Dan Demaree said, “We are excited to represent DirectMail.com, a company that has earned the reputation for pioneering many of the practices that are used in the direct marketing industry today. Bob Salta and Kirk Swain are true industry leaders working toward smart, strategic growth. We look forward to working in collaboration with the DirectMail.com marketing team to achieve that next level of expansion.”

What People Are Saying

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DPR Group’s extensive knowledge and experience in PR and marketing have elevated the Cetrom brand, increased awareness of our services across the industry, and secured numerous award wins and media placements. We value the partnership that has developed and DPR’s contribution to our overall success.

Christopher Stark, President and CEO
Cetrom Information Technology, Inc.

Since 2007, DPR Group has been a trusted business partner providing expert public relations and marketing advice. DPR Group has secured tremendous positive media coverage for our firm, bringing visibility to our software and assisting our sales.

Felix Pekar

DPR Group really understands our industry and the unique role InfinityQS plays in it. They provide both strategic guidance and tactical execution to deliver coverage in key trade publications and exposure with industry analysts and third-party influencers. The team is flexible and always willing to roll up their sleeves to assist us in a wide range of marketing activities beyond our traditional public relations initiatives. DPR Group is more than a vendor. They are a true, trusted and valued partner.

Greg Matranga
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At this point in time, Hermes has a well-established brand throughout Europe, but the company does not have the same level of name recognition in North America. So we decided to partner with DPR Group to let U.S. retailers know about the full range of e-commerce services Hermes offers for e-businesses and international expansion. DPR Group did a fantastic job for Hermes at the Internet Retailer Conference and Exhibition (IRCE), promoting attendance at our sessions and scheduling media interviews before and after. We’ve never had as much press coverage at any U.S. event before. I highly recommend DPR Group to foreign companies seeking to launch their products and services in U.S. markets.

Uwe Bald
Hermes

In less than six months, DPR Group has helped Protech develop and launch a new website and successfully introduce Protech Cloud Business Solutions to the market. We truly value the expertise and services that the DPR Group team brings to the table and look forward to a long, successful relationship together.

Brian Bruffey
Protech

DPR Group has achieved results for DirectMail.com that have far exceeded our initial expectations. We look forward to a long-term relationship with DPR Group as an integral part of our corporate growth goals.

Robert Salta
DirectMail.com

DPR Group has provided valuable public relations insight and helped us increase our marketplace visibility on a local and national level. Our partnership has enabled us to focus on growing our client base, while expanding our messaging and showcasing our unique services.

Kim Cubine

DPR has been an asset to Barcoding’s marketing department since 2010. Through their expert writing, advice, and connections, we’ve secured local and national media coverage, leveraged the power of search engine optimization (SEO) with a strategy of inbound content marketing, and strengthened our brand’s reputation as a leading systems integrator.

Jody Costa
Barcoding

DPR Group is a trusted adviser to both Quality Associates, Inc. and DocPoint Solutions. DPR’s wide range of PR services ensures that our most important news is what our industry views first.

Scott Swidersky
Quality Associates, Inc.